Displaying 145 - 180 of 759 results
New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...
Posted by: Rob Pratt
It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...
Posted by: David Alexander
Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country. The unique can packaging created by Zulu Alpha Kilo honours four...
Posted by: Creativepool Editorial
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service. Screen time Apple TV+ will give users access to...
Posted by: Creativepool Editorial
There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...
Posted by: Creativepool Editorial
By Paul Heaton, owner and creative director at Reform Studio. Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...
Posted by: Pearlfisher
At Connect: London this week, Stuart Wilson, creative director at McCann Central, will host a session about deepfake technology and look to take the audience on a journey around the subject. Deepfake is an AI-based technology used to produce or...
Posted by: Ryan Watson
Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...
Posted by: Pearlfisher
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...
Posted by: The Darnell Works Agency
Facebook gets political Facebook in the UK has introduced new rules to further regulate political advertising placed on the social network. Advertisers will now need to prove their identity and location to the platform and each piece of content...
Posted by: Creativepool Editorial
Street artist Banksy caused a stir this week with a tongue-in-cheek stunt which saw one of his pieces self-destruct after selling for £1m (US1.4m). An original version of his Girl with a Balloon picture was fitted with a secret shredder which...
Posted by: Creativepool Editorial
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...
Posted by: The Space Creative
180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial
Jukin Media, a global digital media company founded on the belief that the future of storytelling is user generated, has released results from a research study exploring the effectiveness of the use of organic user-generated video (UGC) in...
Posted by: Jukin Media
The amphibious garment that could let humans breathe underwater Royal College of Art graduate Jun Kamei has built a garment that functions like gills, which could allow humans to survive when sea levels rise up and submerge the earth. Called...
Posted by: Creativepool Editorial
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
Turquoise - UEFA Europa League In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...
Posted by: Ross Taylor
Ford's smart window lets blind passengers enjoy the landscape Ford has developed a new “haptic visual language” that allows blind people to experience the view through a car window. The “Feel the View” smart window captures...
Posted by: Creativepool Editorial
Pentagram - Battersea Battersea is a much-loved charity that cares for dogs and cats in Britain and beyond. Established in 1860, it has gone from one home in London to three rescuing and rehoming centres around the country, growing in size and...
Posted by: Creativepool Editorial
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
The alcoholic drinking space is changing and changing rapidly. Key cultural shifts that are influencing many 18-35 year-olds today are having a great impact on the social drinking scene. This poses the question, “Should, and can alcohol...
Posted by: ECHO
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
By Stephen Whyte, CEO, Posterscope The use of location in targeting marketing communication is not a new phenomenon but, fuelled by the explosion of mobile devices and the data trails they leave, it has become a significantly more effective tool in...
Posted by: Posterscope
CES 2018 For even more on CES 2018, check our #techtuesday piece from last week. CES visitors blown away by Byton Concept Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Even for many Jewish people, Hanukkah can sometimes be hard to get excited about. That’s why this year Pornhub, the world’s largest adult network, is going to give people a whole new reason to rekindle their...
Posted by: Creativepool Editorial
To coincide with everyone's 2017 Chrimbo advert reviews, we asked Philip James, our Creative Director to do a round up of the Best Christmas Adverts ever..... not just this year! 'Though I am a sucker for a new technology, new cinematic quality and...
Posted by: Shadowplay
Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...
Posted by: Creativepool Editorial
Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...
Posted by: Creativepool Editorial
As you may have noticed, the Piccadilly Circus lights have been switched back on after 9 months in darkness, the second longest time without light since the Blitz in World War 2. The lights were turned off in January for renovations which saw the six...
Posted by: Tapestry
AMV BBDO - Think! Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film “Pink Kittens” from AMV BBDO features 100 pink kittens and aims to educate...
Posted by: Creativepool Editorial
