Displaying 145 - 180 of 3910 results
A Radio Times survey recently revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s...
Posted by: Creativepool Editorial
It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...
Posted by: Chris Bicourt
Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy. In a...
Posted by: Creativepool Editorial
Few things in the history of the creative industry have shaken the status quo like a global pandemic. Covid-19 has forced drastic changes in the infrastructure of society pretty much overnight, and by doing so, it ushered in a new era of creativity,...
Posted by: Creativepool Editorial
Sure, when you think of animal welfare there are a few names that pop to mind. If the Born Free Foundation isn't among those, you've probably been missing out on a range of incredible stories and initiatives, campaigns and ideas that the foundation...
Posted by: Creativepool Editorial
Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...
Posted by: Creativepool Editorial
Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...
Posted by: Creativepool Editorial
Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...
Posted by: Qumin
The famous summer of love came to an end last month, with 3.6 million of us tuning in to watch two contestants walk away with £50,000. Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences,...
Posted by: VAMP
As part of our 'Brand Perspective' Annual 2018 judges series, meet Anna Pinckernelle. Tell us what you do for a living and who you work for? I am the Marketing Manager for Star Alliance. What does that involve? Developing marketing strategies...
Posted by: Heather Deacon
What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...
Posted by: Kate Lewin
OLIVER Group is bringing Aylesworth Fleming in Manchester and Marketing Matters in Bournemouth under the parent brand as it plans to drive its inside agency model into both regions. The move is part of a strategy designed to establish regional...
Posted by: Creativepool Editorial
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...
Posted by: Magnus Shaw
Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...
Posted by: Magnus Shaw
WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...
Posted by: Benjamin Hiorns
This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...
Posted by: Benjamin Hiorns
DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...
Posted by: Benjamin Hiorns
In the gaming world, it's almost impossible genuinely surprise anyone anymore. The constant speculation surrounding industry showcase events such as E3 and Gamescom means that most fans know exactly what to expect and their suspicions are almost...
Posted by: Benjamin Hiorns
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
Language is a fascinating thing. As the paint we use to colour our discourse, it shapes our perceptions, attitudes, and cultural norms. There’s a power in language that’s been wielded by every politician and playwright under the sun, and...
Posted by: Benjamin Hiorns
In 2023, a meme could quite literally make or break a campaign. Whether or not that’s exciting or profoundly depressing will depend on many things (including, of course, your age) but it can’t be denied the memes generated in the wake of...
Posted by: Benjamin Hiorns
Sarah Penny, Content & Research Director at leading influencer marketing platform Influencer Intelligence, discusses Instagram's latest shot across the bow in its battle against social media usrper TikTok. Founded in 2010, Instagram is undeniably...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
If you are looking to partner with or impress ITV Studios, be prepared to demonstrate your unquestionable love for creativity in every way possible. Creativity and passion for the audience is at the heart of everything ITV Studios do - which is clear...
Posted by: Creativepool Editorial
Heading the marketing division of an established brand such as AkzoNobel, Nuno Pena receives dozens of unsolicited emails every week - and they simply don't work. Across all of its brand portfolio, AkzoNobel's success is founded on creativity and...
Posted by: Creativepool Editorial
Any organiser of events interested in eco-responsibility will sooner or later have come into contact with the Sustainable Development standard specific to events: the ISO 20121 standard. The ISO 20121 standard deals with "Responsible management...
Posted by: Phil Michael
Recently in marketing, there has been a lot of talk about approaches that had fallen out of favour, such as podcasts and direct mailers, making a resurgence. Is it nostalgia that is turning agencies heads backwards? The changing economic and...
Posted by: ifour
It's fair to say that Russell Emanuel (hero image far left) has led a pretty interesting life. This is a man, after all, who can casually name drop and cast aside musical legends such as Paul Weller and Hans Zimmer without blinking an eyelid. He is...
Posted by: Benjamin Hiorns
Ukranian photographer Tetiana has all the correct ingredients for successful photography. Specialising in images of delicious looking food she also dabbles in still life photography and her portfolio is a nod to current popular themes which she...
Posted by: Fotolia
Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...
Posted by: Magnus Shaw
Grey San Francisco, the West Coast arm of the advertising network belonging to the Grey Group, announced yesterday that The Sweetwater Music Hall has chosen them as their exclusive marketing partners. The Sweetwater Music Hall is a legendary Bay Area...
Posted by: Benjamin Hiorns
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. As...
Posted by: Creativepool
The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...
Posted by: Creativepool
For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...
Posted by: Benjamin Hiorns
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels, however, that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and...
Posted by: Creativepool Editorial
