Displaying 145 - 180 of 574 results
Just a few short years ago, QR codes were still seen as a novelty. We now live, however, in a society where over 90% of us own and use a smartphone and have access to the technology. With those sobering numbers, any advertiser would surely be...
Posted by: Benjamin Hiorns
A 3D artist from Manchester, Alex Hindle divides his time between 3D character modelling for animation, 3D design and visualisation projects and animation work. From an early age, creating characters has always been a passion for him and that much...
Posted by: Creativepool Editorial
According to research from PLAY, digital product studio and incubator, almost a quarter (24%) of Gen Z employees would not work at a business that profits from unsustainable practices. It’s a pretty considerable chunk of the up and coming...
Posted by: Creativepool Editorial
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....
Posted by: Creativepool Editorial
Right now, with the eyes of the world focused on Ukraine and the atrocities being committed by an unhinged and frighteningly powerful dictator, the concept of “aid” has never been more vital. That’s why, this week, we’re...
Posted by: Creativepool Editorial
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
With over 30 years of experience under her belt, Sally Tarbit has seen all sides of the creative industries from every conceivable angle. In her current role as Director at The Team, she leads on brand activation, with a focus on campaigns and...
Posted by: Creativepool Editorial
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....
Posted by: The PR Boutique
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....
Posted by: Creativepool Editorial
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
Some campaigns are about more than just product and pricing. Direct Line Group clearly knows that quite well, and the brand wanted to show a younger audience how much it cared for their needs too. Despite a 'monster challenge' as big as Covid,...
Posted by: Creativepool Editorial
The explosion of screens into our daily lives, as companions, assistants, and entertainment hubs has been phenomenal. Most estimates even suggest that screens now outnumber humans on planet Earth. The growing societal concern of the dangers of...
Posted by: Rob Bennett
Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...
Posted by: Creativepool Editorial
Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...
Posted by: Creativepool Editorial
The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...
Posted by: Creativepool Editorial
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
Sexual innuendo continues to be a favourite tool of advertisers for a simple reason - it works and it’s usually effortlessly funny. Such is the case in this spot by Procter & Gamble’s multi-agency shop Woven (with teams from Grey),...
Posted by: Creativepool Editorial
From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...
Posted by: The Flash Pack
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
Last week, Instagram’s CEO, Adam Mosseri, announced the global expansion to test the removal of public likes; a move that has been praised for its potential mental health benefits, particularly for young people. However, whilst this has been...
Posted by: Creativepool Editorial
While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...
Posted by: Creativepool Editorial
The Design in Motion (DEMO) Festival will take over the Netherlands' largest train station, Amsterdam Centraal for 24 hours this week by showcasing some of the best work in the space on 7 November. The city's biggest public transport spot welcomes...
Posted by: Creativepool Editorial
When we heard beer brand Sol was setting up a bar in East London based on the positive effects of the sun, the first thing we asked was why now? “We conducted some research and two thirds of Brits said they don’t get more than an hour of...
Posted by: Ryan Watson
Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...
Posted by: Creativepool Editorial
Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...
Posted by: Brandpie
We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...
Posted by: Creativepool Editorial
Last weekend, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible - the older LGBTQ+ generations - with a new activation called The Long Road to Pride. Working with creative agency ROTHCO, the bus company...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity saw the fourth awards ceremony of the week take place last night at the Palais des Festival where the latest set of winners were announced. The event saw the Experience, Impact, Innovation and...
Posted by: Creativepool Editorial
The Coalition for Gun Control has released a new app highlighting how increasing gun violence has had an impact on Toronto, the fourth largest city in North America. Dodge the Bullet, created by local agency Zulu Alpha Kilo, uses geo-location...
Posted by: Creativepool Editorial
Dance music festivalgoers are in for a colourful treat this summer as tequila-flavoured beer brand Desperados launches a new body-painting experience at a series of events in the UK. The Paintworks activation, developed by creative agency Twelve,...
Posted by: Creativepool Editorial