Displaying 145 - 180 of 1509 results
3D print a home in 12 hours 3D-printing could very well be changing the game soon for global poverty and architecture, with these sturdy, 3D-printed homes that can be built a fraction of the going rate, in a fraction of the time. Whilst other...
Posted by: Creativepool Editorial
Flippy the robotic burger flipper takes first shift A robot named Flippy is now flipping burgers in the kitchen of a California fast food restaurant called CaliBurger. Flippy uses thermal imaging, as well as 3D and camera vision to sense when to...
Posted by: Creativepool Editorial
You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...
Posted by: Sharon Whale
Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...
Posted by: Luc Benyon
Artwork composited using Adobe Stock Assets by visual artist Sebastian Hue The question as to whether AI could assist - or even replace - human creativity has been asked since the invention of the computer. While some creatives embrace the concepts...
Posted by: Adobe
M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
Renault's symbiotic vision for car and home Renault revealed an autonomous, electric concept car at the Frankfurt Motor Show this week, which it sees as an extension of the 'connected home' concept. Described by the car company as “an extra...
Posted by: Creativepool Editorial
The diffuser that pumps out 'optimal' fragrances at different times of the day A new 'smart' diffuser emits fragrances designed to help you wake up, wind down or concentrate at the right times of the day by combining the worlds of aromatherapy and...
Posted by: Creativepool Editorial
Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...
Posted by: BENlabs formerly Greenlight
What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...
Posted by: Creativepool Editorial
It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...
Posted by: Benjamin Hiorns
Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...
Posted by: Creativepool Editorial
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with the video advertising specialists at YuMe Inc, recently announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll,...
Posted by: Creativepool Editorial
Of all the terms that spring to mind when we talk about the fashion industry’s upward trajectory, ‘deep learning’ and ‘big data’ probably aren’t the first to come to mind. Behind glitzy exteriors though, these...
Posted by: Kate Lewin
The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...
Posted by: Creativepool Editorial
The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...
Posted by: Benjamin Hiorns
Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....
Posted by: Creativepool Editorial
GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...
Posted by: Creativepool Editorial
WeLikeIt announce first AI social media assistant November 1 saw the launch of welikeit, the first Artificial Intelligent based social media management and employee engagement platform, which is powered by Isla; a machine learning assistant that's...
Posted by: Creativepool Editorial
A new report from J. Walter Thompson’s Innovation Group is making sense of the impact politics has on consumers and consequently, the brands chasing them. Launched exactly one week before the 2016 US Presidential Election, and just four months...
Posted by: Creativepool Editorial
A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...
Posted by: AmazeRealise
AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...
Posted by: Creativepool Editorial
“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...
Posted by: Creativepool
Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...
Posted by: Creativepool Editorial
Start Group Mac Macdonald, the President and Partner at Sid Lee Amsterdam, has been appointed the Group CEO at Start Group, the independent global network formerly known as Start JudgeGill. Based in London, he will focus initially on developing...
Posted by: Creativepool Editorial
Leo Burnett India Leo Burnett India has appointed Sachin Das Burma as Group Executive Creative Director at its Delhi office. Sachin comes to the team having built his credentials across several marquee brands. Sachin joins from Draft FCB Ulka where...
Posted by: Creativepool Editorial
Pulitzer Prize-winning news site The Huffington Post has unveiled a preview of a bold new site design, with CEO Jared Grusd presenting the redesign yesterday as part of Advertising Week New York, and announcing that the new site will go live in 2016....
Posted by: Creativepool Editorial
Razorfish Global has announced the acquisition of Sydney-based 2DataFish, the leading Adobe data analytics and marketing optimisation consultancy in Australia and the APAC region. The acquisition strengthens Razorfish Global, making it the only...
Posted by: Creativepool Editorial
Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...
Posted by: Benjamin Hiorns
Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....
Posted by: Creativepool Editorial
The GCHQ (Government Communications Headquarters), has launched an app teaching students about code breaking and encryption. The app, which was launched by the digital security organisation and was designed by students on an industrial year...
Posted by: Creativepool Editorial
It was announced yesterday that select Nurun offices will be joining Razorfish Global, the new Publicis Groupe network ran by Razorfish and Rosetta. The move arrives following the announcement of the Publicis Groupe's recent acquisition of the global...
Posted by: Creativepool Editorial
Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...
Posted by: Ashley Morrison
Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...
Posted by: Benjamin Hiorns
Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...
Posted by: Creativepool
According to new research conducted by the Brand Asset Valuator BAVlab consultancy from Y&R, Britons trust the EU more, and believe it is significantly more relevant, than their own Government. Y&R used their bespoke model to conduct a BAV Best...
Posted by: Creativepool Editorial
