Displaying 145 - 180 of 1025 results
As Alphabet throws its billion-dollar hat into the ring, the race is on to put chatbot AI on the map. The breakthrough technology made headlines last year when OpenAI’s ChatGPT tool went public, but how could this usher in a new age for...
Posted by: Creativepool Editorial
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...
Posted by: Creativepool Editorial
Following a shock announcement last week, Nicola Sturgeon is stepping down as First Minister of Scotland. After serving in the role since 2014 the leader of the Scottish Nationalist Party has said that the decision came as she felt she had less...
Posted by: Creativepool Editorial
The new year paints an uncertain picture for retailers. With predictions of more acquisitions, mergers, and bankruptcy administration, the fight to stay afloat shows no sign of slowing down. And, now we must throw the threat of recession into the...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
On Sunday, Super Bowl LVII glued 200 million eyeballs to screens all around the world as the Chiefs clipped the wings of the Eagles in Phoenix. It was one of those rare moments in time where people from every corner of the world tune in to a sports...
Posted by: Creativepool Editorial
Why is academia so competitive? Because the stakes are so low. If you fail. You’re not really losing anything. What about brands acting in a kinder way? Is there anything to lose by not being nice? Or indeed anything to gain by wearing hearts...
Posted by: Simon Manchipp
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...
Posted by: Creativepool Editorial
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
Making our products and services as easy and natural to use as possible is often easier said than done. In many cases there are hundreds of moving parts and wheels within wheels to negotiate and condense into a cohesive and organic user experience....
Posted by: Creativepool Editorial
It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...
Posted by: Creativepool Editorial
OK, I’ll admit that I’m far from an authority on design. I know what I like, and I like what I know is probably how I’d sum up my relationship with it. But one thing I have always enjoyed when it comes to how things are presented to...
Posted by: Benjamin Hiorns
This year Pringle launched a campaign which combined two things that are set to be on many people’s minds this December - Christmas and football. Created by Grey London, the TVC is set to a Pringles take of ‘Carol of the Bells’ and...
Posted by: Creativepool Editorial
Creating a website is a big deal - it’s putting a piece of yourself or your business online, in the hope of growing your audience. We all want to be sure that our sites create the best first impression possible - especially since data has shown...
Posted by: Creativepool Editorial
In 2021, Sans Serif, a client-relationship driven independent creative agency, launched an initiative focusing on Diversity, Equity, and Inclusion (DEI) in the field of design, which included executing a pro bono project for an organization that...
Posted by: The Darnell Works Agency
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
For its Christmas appeal this year, UNICEF enlisted the talents of Banjoman’s Dermot Malone to direct ‘Just A Little’, a moving campaign that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling...
Posted by: Creativepool Editorial
This week we’re getting to know Steph Hollett, head of production at RAPP. Tell us a bit about your role! What is one typical day like? As Head of Production at RAPP based in London, I work across all our clients, from Samsung and PayPal to...
Posted by: Creativepool Editorial
Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...
Posted by: Creativepool Editorial
This is a question those in the creative industry have probably asked themselves in the past few years. Hugo Evans, senior designer at We Are Tilt has a decade-long career spanning branding, print and digital. The arrival of artificial intelligence...
Posted by: We Are Tilt
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
Hiring the best team to bring your animation projects to life is not an easy task. Animation projects require extensive production, and the proper studio needs to deliver the desired visual output while also guaranteeing a smooth experience...
Posted by: Creativepool Editorial
It’s the biggest event of the year. Five billion people are expected to tune in. Legends will be made. Yes, this… is the Advertisers World Cup, where sponsors and non-sponsors compete for attention on a global scale. Brands attempting...
Posted by: Creativepool Editorial
The John Lewis Christmas ad has become something of a national institution but there is also the pervasive sense that it might all have been getting a little predictable. Take a sparse, downcast cover of a classic song, add a cuddly mascot, mix in a...
Posted by: Creativepool Editorial
TikTok is one of today’s fastest growing apps. It dominates the social media sphere. For anyone over the age of 30 (just kidding), it’s an innovative and free-to-use app which lets users produce bite-sized content. Its latest genius...
Posted by: BrandOpus
Student accommodation search engine, Mystudenthalls.com has partnered with Studio Koto to launch a rebrand which challenges hackneyed ideas of student living to offer the modern student an intuitive brand with ‘both style and substance’;...
Posted by: Creativepool Editorial
Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...
Posted by: Creativepool Editorial
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
