Displaying 145 - 180 of 720 results
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...
Posted by: Southpaw
Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...
Posted by: Antonino Lupo
Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...
Posted by: Creativepool Editorial
Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...
Posted by: Creativepool Editorial
Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...
Posted by: Creativepool Editorial
How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...
Posted by: Creativepool Editorial
We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...
Posted by: Creativepool Editorial
We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...
Posted by: Božo Kaurić
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...
Posted by: Posterscope
It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...
Posted by: Creativepool Editorial
The importance of bravery, boundaries and beliefs in the performance arts “Argue for your limitations, and sure enough they’re yours” Richard Bach, ‘Illusions’ , Arrow Books, 1988 The book ‘Illusions’ by...
Posted by: James Sampson
Building an engaging digital presence has never been more important. Nearly every business is moving as quickly as possible to get digital or go virtual if it isn’t already. But what do you have to do once you’ve got that digital...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...
Posted by: Creativepool Editorial
It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...
Posted by: Theatro360
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Posted by: Creativepool Editorial
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...
Posted by: Creativepool Editorial
Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...
Posted by: Benjamin Hiorns
The creative industry can help brands contribute to the greater good, in ways that feel genuine and authentic. It’s clear that consumers are becoming more attuned to brands acting in socially and environmentally beneficial ways and they show...
Posted by: Clarity
How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...
Posted by: Callum Lumsden
Some of the characters in Kansas City-based illustrator Kevin Myers’ portfolio include Batman, Captain America, Spider-Man and Wolverine. But there are also lesser-known characters like Hellboy, The Main Man and Dawg and Silver Surfer...
Posted by: Creativepool Editorial
Fast food chain Burger King has removed the toys from its King Junior Meals in a bid to raise awareness about the effects of plastic pollution to the environment. The Meltdown initiative, created by Jones Knowles Ritchie (JKR), is also calling on...
Posted by: Creativepool Editorial
You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....
Posted by: Woven Agency
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...
Posted by: Creativepool Editorial
More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...
Posted by: Creativepool Editorial
In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...
Posted by: ifour
AXA and The Sunday Times have launched a new video highlighting how technology is helping dementia patients to take part in exercise and improve their cognitive ability. As part of its partnership with News UK, the insurance firm and newspaper's...
Posted by: Creativepool Editorial
The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...
Posted by: Ryan Watson
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...
Posted by: Ryan Watson
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
There’s less than a month left to enter this year’s Creativepool Annual and as 2019 gets into gear, it's time to start preparing your submissions for this year’s book. Now in it’s sixth edition, the Annual offers a collection...
Posted by: Creativepool Editorial
By Peter Wallace, commercial director at GumGum UK. When Twitter exploded onto the scene a decade ago to roaring success, it was at a time when text-based communication was all the rage. But now visual content is taking centre stage, with younger...
Posted by: Creativepool Editorial
