Leaders
The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles
An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...
Posted by: Creativepool Editorial
Leaders
Olafur Eliasson reveals solar-powered Little Sun lamp
Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial
Leaders
MEC Wavemaker
MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment...
Posted by: Creativepool Editorial
Leaders
Facebook opens Portal
What if you could easily connect with your closest friends and family and feel like you’re in the same room - even when you are miles apart? Facebook has announced Portal and Portal+, two new video communication devices...
Posted by: Creativepool Editorial
Leaders
By Erminia Blackden, head of strategy at Partners Andrews Aldridge...
Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...
Posted by: House 337
Leaders
Creativity, code and magic with Kano’s Harry Potter Coding Kit
Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....
Posted by: Creativepool Editorial
Leaders
Turquoise - UEFA Europa League
In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
Leaders
Publicis London - Tourism Ireland
Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...
Posted by: Creativepool Editorial
Leaders
Real-life Iron Man sets world speed record
Richard Browning set a Guinness World Record this week for the fastest speed in a body-controlled jet engine power suit. The founder and chief test pilot of British tech company Gravity Industries reached a...
Posted by: Creativepool Editorial
Leaders
Uber and NASA to launch flying taxis in LA by 2020
Uber has partnered with NASA to develop an on-demand electric aircraft taxi service, which is scheduled to begin flights in Los Angeles in three years time. Speaking at a Web Summit in Lisbon last...
Posted by: Creativepool Editorial
Leaders
eBay launches "the world's first subconscious shopping experience"
eBay has teamed up with specialist retailer Saatchi Art to create an experimental shopping experience, which brings together art and technology to uncover shoppers' subconscious...
Posted by: Creativepool Editorial
Leaders
The tree that reads minds
The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool Editorial
Leaders
BBH - KFC
With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...
Posted by: Creativepool Editorial
Leaders
The scooter that aims to shift perceptions around ageing
PriestmanGoode has designed a scooter for older people, which aims to change perceptions around ageing and promote physical activity in later life. The Scooter for Life is a partly...
Posted by: Benjamin Hiorns
Leaders
Creature/VCCP - Mission Foods
Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...
Posted by: Creativepool Editorial