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Leaders

KFC goes to Hollywood in new cinema campaign

A recent ad for fast food chicken chain KFC has made it to the big screen and will air before some of this year’s biggest films alongside custom-made clips mimicking the storylines of the blockbusters. Chicken Town (below), created by ad...

Posted by: Creativepool Editorial
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Industry

Sneak preview of my intro to Connect: London 2018

The turmoil of 2018 is close to being over. Only for a whole new era of uncertainty to seemingly be on the horizon. The internet that was supposed to broaden our worlds and bring us closer together seems to have divided nations and neighbours....

Posted by: Michael Tomes
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Leaders

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Beach Meets: Rosy Nicholas

WOW - A LONG overdue Beach Meets chat today with the AMAZING Rosy Nicholas: prop maker, illustrator, set designer, fashion designer, teacher, and craftswoman extraordinaire. We first met Rosy back in 2008 when she was working at Lazy Oaf - whom she...

Posted by: Beach London
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Leaders

The Rise of Retrobranding

Nostalgia in a digital age; a longing for local, community values in a culture of globalisation; striving for trust in a world that mistrusts big business; fear; bravery; trend. Whatever the reasons (and there are many), more and more rebrands are...

Posted by: Emily Jeffrey-Barrett
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Leaders

IKEA launch experiential Dining Club where diners cook their own food

Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...

Posted by: Creativepool Editorial
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Leaders

MIA teams up with H&M to encourage us to recycle our garments

Kicking off the first annual World Recycle Week on April 18, the goal of the “Rewear It” campaign, is to collect 1,000 Tons of used clothing at H&M stores worldwide, and keep them out of landfills by recycling them. It's rare indeed for...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: prinkshop

The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...

Posted by: Kate Lewin
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Leaders

London Transport Museum opens Design Gallery and pop-up shop

The recent history of London is a fascinating one indeed, especially when you factor in how the progress of transportation has transformed the city into a bustling, seemingly endless metropolis. The designs that underlined these changes appeared to...

Posted by: Benjamin Hiorns
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Leaders

London's Old Manor Park Library reborn as creative workspace

The Old Manor Park Library in Newham, London, is to be transformed into a new workspace for creative businesses and artists by architects Nicholas Lobo Brennan and Astrid Smitham, who were appointed by the arts organisation Create. The duo want to...

Posted by: Creativepool Editorial
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Leaders

Nationwide get emotional and easyJet get technological

Despite having appointed VCCP to its creative account back in March, Nationwide have opted to keep their latest campaign in-house. The “On Your Side For Generations” campaign is built around a new 90 second TV ad, which will break during the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Isobar - Chambord Isobar has been appointed as the UK social and digital agency for Chambord Black Raspberry Liqueur, owned by Brown-Forman Beverages. Isobar will manage all social and digital strategy and activity in the UK, continuing to build...

Posted by: Creativepool Editorial
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Leaders

The Design Museum taps Leo Burnett

The London Design Museum has appointed Leo Burnett as its official design partner for the museum’s final year in its current location at 28 Shad Thames in central London near Tower Bridge, where it has existed since 1989 as the world's leading...

Posted by: Creativepool Editorial
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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...

Posted by: Magnus Shaw
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Leaders

Etsy suffers the wrath of T-Swift

Whilst she might come across as all sweetness and light in her music videos and on her seemingly unending, globe-trotting adventures, pop-star of the moment Taylor Swift certainly has a nasty side (or at least her representatives do). It was...

Posted by: Creativepool Editorial
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The Week In Advertising

Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...

Posted by: Magnus Shaw
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

So long, farewell… The most pointless ad campaign in history?

This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...

Posted by: Ashley Morrison
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Leaders

Their First Non-Gifting Above The Line Campaign

The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...

Posted by: Creativepool
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Features

Watch and comment: John Lewis’ 150th anniversary commercial

Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...

Posted by: Ashley Morrison
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Leaders

Spinnaker appointed as digital agency for iNTERTAIN

Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...

Posted by: Steph Smith PR
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Leaders

HTC: Humongous Tinfoil Catamaran? Hot Tea Catapult?

When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...

Posted by: Ashley Morrison
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Features

Harmless fun? Violence against women in advertising

Last week saw the much publicised divorce of Nigella Lawson and Charles Saatchi. The first the world at large knew of the situation was following the release of “that photo” - the one where Saatchi was snapped grabbing Lawson by the neck...

Posted by: Ashley Morrison
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Industry

New Designers 2013 Ticket Offer Special

Taking place over two weeks, with eight distinct design zones and two prestigious Awards Evenings, New Designers is the UK's most important graduate design exhibition, full of innovation and fresh thinking. The show sees over 3,000 of the most...

Posted by: Creativepool
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Inspiration

Spotlight... Mirko Albertin, Fashion and Branding Graphic Designer

"I am an apparel and branding graphic designer with an in-depth understanding and knowledge of production methods, innovative techniques and application of graphics. I specialise in producing trend driven graphics and branding for the fashion...

Posted by: Creativepool
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Inspiration

#Trends. 4G - Bringing home the [Kevin] Bacon

by Ashley Morrison. You may have heard of something called the three-second rule. In advertising terms, if the person you're trying to sell to doesn't understand your message within three seconds, then your message is too long. But the latest EE...

Posted by: Creativepool

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