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Leaders

Google+ Hangouts and Car Shopping

Toyota has launched a campaign which allows users to customize their 2014 Toyota Corolla car while chatting with their friends in a Google+ Hangout. They are looking to drive engagement and appeal to young first-time buyers by letting the users take...

Posted by: Creativepool
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Leaders

Their First Non-Gifting Above The Line Campaign

The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...

Posted by: Creativepool
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Leaders

Martial arts meet football in Jonathan Glazer's new TV spot for Canon

Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...

Posted by: Benjamin Hiorns
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Leaders

Braintree join the Bitcoin bandwagon

Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...

Posted by: Benjamin Hiorns
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Leaders

Last week, Private Eye tried to satirise advertising - and failed.

You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...

Posted by: Magnus Shaw
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Leaders

Create Buzz Advertising and Appeale to a Younger Audience

Buzz advertising, or the ability for your advertisement to create conversation, is an art, slowly being perfected through past decades of advertising history. Many advertisements achieve good buzz marketing naturally, through internet and televised...

Posted by: Creativepool
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

3BlackDot Appoint Marwan Abderrazzaq to lead game development role

3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...

Posted by: Benjamin Hiorns
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Industry

House of Vans London Opening

Thursday is definitely the new Friday, and last Thursday we hung out at the new House of Vans for the opening of London’s only indoor skatepark. Because its hidden around five of the Old Vic tunnels beneath Waterloo Station, its a bit hard to...

Posted by: Creativepool
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Inspiration

Burn and Create. Be a Fanatic.

Hello, my name is Denis Voronin, I'm 27 years old , I have a beautiful wife and two cool children, a son and a daughter. I was born and live in Russia and I think in the future and I will stay in Russia.I started working with Fotolia at the beginning...

Posted by: Fotolia
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Leaders

Leo Burnett help McDonald's UK celebrate “What matters” in a new ad

To coincide with it's 40th anniversary, McDonald's UK is striving to move away from the traditional light hearted ads the fast-food brand is known for, instead focusing on the company's charitable contributions with their new campaign. The campaign...

Posted by: Benjamin Hiorns
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Inspiration

TEN Collection S3 Interview with Paul Ripke

Hamburg-based photographer Paul Ripke is a self-confessed autodidact, having never formally studied his craft - he’s completely self-taught.Perhaps this is why he’s so practical about his photography, telling us from the start that,...

Posted by: Fotolia
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Inspiration

The Froyo Revolution

In providing a healthy alternative to ice cream, frozen yoghurt sells itself. While the US has been indulging in froyo for decades, the UK is currently experiencing a market explosion with new shops popping up on high streets across the country. But...

Posted by: bluemarlin
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Leaders

Leo Burnett win the NSPCC's creative account

Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...

Posted by: Benjamin Hiorns
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Leaders

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
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Leaders

Saatchi & Saatchi London team up with Rahat to promote Toyota Aygo

Saatchi & Saatchi London have utilised the skills of notorious internet prankster, Rahat, to launch a new integrated, multichannel campaign promoting the Toyota Aygo. The campaign is entitled, “Go Fun Yourself,” and is a Pan-European...

Posted by: Benjamin Hiorns
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Inspiration

Packaging Gallery: Brazil 2014 - The Official Sponsors

Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...

Posted by: bluemarlin
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Leaders

Clerkenwell Design Week Diary: Day 3

What a whirlwind the past 2 days have been, its surprises me that CDW is already coming to a close! A big thank you to everyone on the Clerkenwell Design Week team for facilitating the inspiring events that nurture our industry. Don’t forget to...

Posted by: Creativepool
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Leaders

Clerkenwell Design Week Diary: Day 2

Clerkenwell Design Week has kicked off and there is some amazing work on show! We are so impressed with the creativity coming out of the exhibits this year, and cant wait to be apart of more talks, workshops and competitions. Dont forget to check for...

Posted by: Creativepool
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Industry

Clerkenwell Design Week Diary: Day 1

Happy Monday! We are all patiently waiting for the release of innovative installations, pop-up exhibits and showroom events this coming week. For those of you who are new to Clerkenwell Design Week, it is a three day showcase in the heart of one...

Posted by: Creativepool
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Leaders

Bulletproof moves to 10 Bedford Street

After 10 fulfilling years at our offices in Shelton Street, Bulletproof has moved - to 10 Bedford Street in Covent Garden. Following an extensive search in central London, the Bedford Street office was the firm winner offering Bulletproof both space...

Posted by: Bulletproof
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Features

Watch and comment: John Lewis’ 150th anniversary commercial

Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...

Posted by: Ashley Morrison
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Inspiration

'Let's Go Home'. Those inexcusable movie cliches named and shamed.

I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...

Posted by: Magnus Shaw
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Leaders

Smooth operators. Whatever happened to real radio presenters?

The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...

Posted by: Magnus Shaw

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