Displaying 1117 - 1152 of 1262 results
Allstate announced the launch of its "Life Can Surprise You" campaign focusing on the unique needs of families and individuals experiencing "firsts." The campaign which is created by Leo Burnett, targets young families in eight markets: Minneapolis,...
Posted by: Creativepool
It's been reported that the Liberal Democrat party will be pledging a crackdown on 'intimate' images of people being posted online without their consent as part of their pre-election manifesto. The move arrives just a week after Apple's iCloud was...
Posted by: Benjamin Hiorns
It would be a strange person who would argue we are not all entitled to privacy. When taking a bath, most of us would be alarmed were we to find a ladder at the window, allowing anyone and everyone to have a peek at us as we shampooed and scrubbed....
Posted by: Magnus Shaw
Reports have been leaking in over the weekend that Liberty Global, the owners of Virgin Media, are looking at placing a takeover bid for ITV. The telecommunications and television company owned by billionaire John Malone has reportedly been...
Posted by: Benjamin Hiorns
The John Morrell Food Group and Arby's Restaurant Group have announced they'll be teaming up to support the “No Kid Hungry” campaign, a national initiative by Share Our Strength to end childhood hunger in America. The two brand's combined...
Posted by: Benjamin Hiorns
Taiwanese electronics manufacturers HTC recently unveiled their next smartphone, designed to share market space with its flagship phone, the HTC ONE. The HTC Desire 510 is a feature-packed 4G phone, with the elegant designs and super-speeds...
Posted by: Benjamin Hiorns
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...
Posted by: Benjamin Hiorns
MillerCoors recently announced that the creative account for Miller Lite, the fourth-largest beer brand in the US, has been put up for review, and has sent requests for proposals to the Publicis Groupe's Leo Burnett Chicago, Omnicom's TBWA LA and...
Posted by: Benjamin Hiorns
M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...
Posted by: Benjamin Hiorns
The Ad Council, North America's largest PSA producer, announced yesterday at its 61st Annual Public Service Award Dinner, which is to be hosted by comedian and satirist Stephen Colbert, will be honouring FedEx chairman and CEO, Frederick W. Smith....
Posted by: Benjamin Hiorns
Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...
Posted by: Magnus Shaw
How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...
Posted by: Magnus Shaw
Starcom MediaVest Group's global chief executive officer, Laura Desmond, has recently been named chair of the board of directors of the Ad Council, succeeding Debra Lee, chairman & chief executive officer of BET Networks. The council will be...
Posted by: Benjamin Hiorns
TBWA\Chiat\Day Los Angeles has been hired by the popular Californian lifestyle accessories brand, Nixon to develop a broader awareness of the brand. Nixon is best known its watches, but also sells light jackets, shirts, hats, bags, belts wallers and...
Posted by: Benjamin Hiorns
The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...
Posted by: Benjamin Hiorns
The Architectural Association and Foster + Partners are pleased to announce the award of the 2014 Foster + Partners Prize, which is presented annually to the AA Diploma student whose portfolio best addresses the themes of sustainability and...
Posted by: Foster + Partners
In much the same way as cinemas now use the lure of movies to sell popcorn at vast profit, so the World Cup can be seen as deploying football games as a lure to sell enormous quantities of advertising. Which is absolutely fine by me as I find...
Posted by: Magnus Shaw
Saatchi & Saatchi London have utilised the skills of notorious internet prankster, Rahat, to launch a new integrated, multichannel campaign promoting the Toyota Aygo. The campaign is entitled, “Go Fun Yourself,” and is a Pan-European...
Posted by: Benjamin Hiorns
Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...
Posted by: Magnus Shaw
Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...
Posted by: bluemarlin
Three days of non-stop events, lectures, and installations can be a sensory-overload for most, but not for the those creative professionals who attended Clerkenwell Design Week. It was impossible to get to everything with over 250 exhibiting brands,...
Posted by: Alexandra Schott
How much would you pay for a copy of Nik Kershaw’s album ‘The Riddle’? Should you wish to add it to your iTunes collection via Apple’s store, it would cost you about £5.50. On Amazon’s marketplace, you could pick up...
Posted by: Magnus Shaw
I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...
Posted by: Creativepool
Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...
Posted by: Ashley Morrison
Download Festival launches Download Tribes, giving Europe’s biggest rock and metal music festival an entirely new, interactive digital dimension. The app allows users and their friends to connect with like-minded people, share plans and...
Posted by: Kogi Mobile
Manchester-based digital marketing and technology consultancy, Amaze, has announced the appointment of two senior digital commerce specialists to help boost that area of its business. Jodie Stapleton joins as head of commerce and Kami Boyer Kris as...
Posted by: Benjamin Hiorns
Brand design and innovation agency Seymourpowell have recently released the results of their collaboration with the Carlsberg Group; a bottle and a fresh brand identity for the worldwide launch of their new drink; 'Seth & Riley's Garage Hard Lemon'....
Posted by: Benjamin Hiorns
Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...
Posted by: Benjamin Hiorns
Chicago-based emerging cultures marketing agency Lapiz, have promoted the 2014 Chicago Latino Film Festival with a new marketing campaign entitled “All About Great Stories,” which explores the importance of a great story at the movies....
Posted by: Benjamin Hiorns
Yet another reality show came to an end last week, with Jermain Jackman being crowned king on The Voice. But these public competitions - from singing to cooking to interior designing to baking to skating - are nothing new. Did you know, for instance,...
Posted by: Ashley Morrison
Art, food, shoes, fashion, beer, handbags, ice cream and pizza - no one does the finer things in life quite like the Italians. Next month, 64 Lincoln's fields in Holburn will be awash with Italian style and culture all with a retro twist. The best of...
Posted by: Jessica Hazel
After hundreds of thousands of pitches, to hundreds of thousands of clients, you'd the think the creative industry would have the process off pat. Sheer statistics would suggest pitching has now reached critical mass, a point whereby every...
Posted by: Magnus Shaw
Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...
Posted by: Benjamin Hiorns
Recently, I spotted something of interest on the site of a firm of creative recruitment consultants. Clicking through to their 'contact us' page, I was pleased to notice a statement declaring their belief in common courtesy, backed with a promise to...
Posted by: Magnus Shaw
Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...
Posted by: Neale@CP Ricotti