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This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...
Posted by: Creativepool Editorial
Marking World COPD Day (November 18), Royal Philips has unveiled the Philips Breathless Choir, an event that brought together a group of 18 COPD sufferers in New York and documented their journey through a series of films, as they conquered their...
Posted by: Creativepool Editorial
Pelvic floor/kegel exercises have had known benefits for women for decades, especially post-child birth, for strengthening bladder muscles, reducing the risk of pelvic prolapse and improving sex. It’s the same core strength promise of popular...
Posted by: Chiaro Technology Ltd
Wieden + Kennedy New York launched a couple of wilfully eclectic, but equally inspiring campaigns this week. First off, their social media & outdoor campaign for the Equinox gym launched with bespoke murals by Los Angeles based artist and designer...
Posted by: Creativepool Editorial
In order to raise awareness about the serious dangers of smoking on 'World No Tobacco Day', the global anti-smoking charity QUIT have teamed up with M&C Saatchi to create an integrated social media campaign which uses the micro-video site Vine to...
Posted by: Benjamin Hiorns
If I started a blog by telling you that I was thinking about buying a treadmill, you may well click away in anticipated boredom. But the fact remains, I’m seriously considering buying a treadmill. There, I said it. So what? Well, quite. Of...
Posted by: Ashley Morrison
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment As recruiters for the creative industries, including the digital industry, we are naturally very aware of the constant need for the sourcing of fresh talent...
Posted by: Creativepool
You probably see it hundreds of time each and every day. Whether it's on the side of a bus or on the underground, the poster for 'Final Destination 5' seems to be absolutely everywhere at the moment. Maybe part of the reason they felt comfortable...
Posted by: Creativepool
Great ideas come from anywhere. This is the story of how one great idea was born, how it was cared for and nurtured and how it has grown into one of the highlights of the 2010 London Design Festival. The idea came to Rob Self-Pierson. Rob is a...
Posted by: Creativepool
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
There is no single formula to creating the ultimate in sustainable packaging, and that is because there is no singular metric by which we measure sustainability. Emissions, waste, toxicity - in fact all nine planetary boundaries - these are just...
Posted by: Denomination
Diversity is more than just a buzzword to be wheeled out every time you need to prove how “progressive” you are and it’s time all creatives sat up and took note. The clarion call has been ringing out for years now but from film and...
Posted by: Benjamin Hiorns
The Lucent building at Piccadilly Circus has been recently renovated, and now boasts a giant steel sculpture on one of its walls that’s been turning heads and claiming hearts for almost a month now. It’s a truly unique sculpture that...
Posted by: Benjamin Hiorns
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
The ban on “harmful gender stereotypes” that can into force in the UK thanks to the Advertising Standards Agency (ASA) back in 2019 is a move that, at the start at least, had its heart in the right place. In the ensuring five years,...
Posted by: Benjamin Hiorns
Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...
Posted by: Creativepool Editorial
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My role spans most client accounts at Cream, so I’m usually multi-tasking across campaigns - switching my mindset between brands, target audiences, messages, and...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...
Posted by: Creativepool Editorial
It's clear to anyone with enough experience in the industry that inspiration can take many forms. From podcasts to architecture, there's no telling what will trigger your imagination next. For freelance Art Director & Graphic Designer Betim Bozkurt,...
Posted by: Creativepool Editorial
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...
Posted by: Creativepool Editorial
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...
Posted by: Antonino Lupo
Few people in the industry are as positive and forthcoming as Alexander Mikhaylov, a talented illustrator currently based in Vilnius, Lithuania. Alexander lives life at face value and his unique personality spreads positivity from every word of the...
Posted by: Creativepool Editorial
Absolute discusses the concept and work that went into creating the brilliant Reverse Selfie campaign. Dove released ‘Reverse Selfie’ and it became more apparent than ever that beauty really is in the eye of the mobile phone...
Posted by: Absolute
On the 24th of June, just around one week ago, the UK advertising industry suffered a rather hard blow by the hands of the government. It has been confirmed that, starting by the end of 2022, further restrictions will be applied to HFSS...
Posted by: Antonino Lupo
The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...
Posted by: Creativepool Editorial
2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...
Posted by: Paul Bidder
The popularity of self-teaching and home learning courses has skyrocketed during the Covid pandemic. One consequence has been a huge increase in the number of those looking to take advantage of this trend: the self-anointed ‘gurus’, or...
Posted by: Benjamin Hiorns
When we first looked at #Wombstories and how many incredible names went into creating it, we instantly thought: "damn, this is good. Like, Award-good." Having a male magazine editor doesn't help with saying this, so we'll borrow a few words from the...
Posted by: Creativepool Editorial
It is not a secret that most retailers are having a hard time now. With the lockdown and the pandemic crippling their sales, some big names in the likes of Cath Kidston and John Lewis were forced to make scary announcements, and the ones who didn't...
Posted by: Creativepool Editorial
In support of global efforts to fight the coronavirus pandemic, International Design Awards (IDA) and European Product Design Awards (ePDA) are introducing four special “COVID-19 Design Innovation Grants” worth over $14,000. The two leading...
Posted by: International Design Awards
Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...
Posted by: Creativepool Editorial
Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...
Posted by: Creativepool Editorial