Displaying 109 - 144 of 1298 results
When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...
Posted by: Ashley Morrison
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
Our societies are built on stories. These stories - of our past, present and future - shape how we think. In turn, the images we see, and the stories they convey to us, shape how we view the world around us. Faced with the new realities of COVID-19,...
Posted by: Si Crowhurst
From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...
Posted by: The Flash Pack
MullenLowe London - UN Women/Unstereostype Alliance UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
The AI doctor that drives to you! A concept for the “Aim” self-driving mobile medical clinic by Seattle studio Artefact includes diagnostics powered by artificial intelligence. The Aim platform relies on a mobile app and set of home...
Posted by: Creativepool Editorial
Olafur Eliasson reveals solar-powered Little Sun lamp Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
Posted by: Creativepool Editorial
m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...
Posted by: Creativepool Editorial
Retro is very much 'in' right now. Many have reasoned that this might be because we're living through some particularly troubling times both politically and culturally, so it's natural to look back to better, brighter times through rose tinted...
Posted by: Benjamin Hiorns
Twitter shuts down Vine, but is it seven seconds too late? In hindsight, the death of Vine was already written in the stars. The seven second video app was the talk of the internet a few years ago, with the app even spawning a few online...
Posted by: Benjamin Hiorns
DDB Hong Kong's app lets users craft jewellery with their heartbeat DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
It's been more than a month now and the Pokémon Go fad seems to be largely dying out, at least in the UK. Whereas during the peak days on August you could expect to find hordes of children and adults alike gathered in most public places, hunched...
Posted by: Benjamin Hiorns
Adam&Eve/DDB - Sky Mobile The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media...
Posted by: Creativepool Editorial
Seymourpowell & Nu Skin Seymourpowell has been collaborating with Nu Skin Enterprises to create an anti-ageing skincare product that allows users to create their own, personalised skincare routine with an accompanying app. The ageLoc Me is a...
Posted by: Benjamin Hiorns
R/GA London has announced its collaboration with Unilever’s global deodorant brand, Rexona, on its new integrated campaign ‘Rexona Qualifying’. Bringing to life Rexona’s Official Partnership with Williams Racing, R/GA London...
Posted by: R/GA London
RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...
Posted by: Creativepool Editorial
Microsoft use the Super Bowl to show off their Hololens Imagining the future for NFL fans Whilst it seems we can't go a week without hearing about similar projects from Sony and Valve, there’s still very little solid information available to the...
Posted by: Benjamin Hiorns
The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...
Posted by: Benjamin Hiorns
Droga5 – NBTY NBTY, a global manufacturer, marketer, distributor and retailer of market-leading vitamins, supplements and sports and active nutrition products, has announced Droga5 as its new strategic and creative advertising agency partner. The...
Posted by: Creativepool Editorial
TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...
Posted by: Creativepool Editorial
Apple find their bearings Only the most steadfast Apple apologist would argue that the Apple Maps service can come even close to comparing with Google Maps. Indeed, statistics suggest that almost twice as many iPhone owners prefer to get directions...
Posted by: Benjamin Hiorns
Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...
Posted by: Benjamin Hiorns
The mobile, interactive media agency Rapt Media, announced recently that it's agreement with Ogilvy & Mather Dusseldorf had been extended, as the interactive advertising agency wishes to use Rapt Media's technology for the second year of its...
Posted by: Creativepool Editorial
It was announced over the weekend that Finnish mobile gaming company Rovio Entertainment's CEO, Mikael Hed is to leave the company after five years, which have seen him helm them through a genuine pop culture phenomenon in the shape of Angry Birds;...
Posted by: Benjamin Hiorns
The advertising industry has undergone significant transformations thanks to groundbreaking technologies introduced by key pioneers. These innovators have not only revolutionized the way advertisements are delivered and consumed but have also laid...
Posted by: Benjamin Hiorns
Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...
Posted by: Creativepool Editorial
While the world falls apart around us there are still so many creatives fighting the good fight and keeping the furnaces of artistry and design stoked with fresh ideas. But while design might be born from the creative mind, trends are shaped by...
Posted by: Benjamin Hiorns
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
The kit that transforms any household object into a robot Toymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...
Posted by: Creativepool Editorial
Curious Films - The Wilderness Society Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
Turquoise - UEFA Europa League In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...
Posted by: Creativepool Editorial
