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Displaying 109 - 144 of 257 results

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Leaders

Unlucky for some. How 2013 let me down.

For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...

Posted by: Magnus Shaw
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Leaders

Internships. A great idea gone bad.

Had it not been for an internship, I wouldn't be a copywriter. Once I'd completed my training, my tutor arranged for a series of placements at various agencies. It was called 'work experience' then, and each placement lasted a few days. It was a...

Posted by: Magnus Shaw
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Features

Funny business. British comedy writing is in crisis, but why?

Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...

Posted by: Magnus Shaw
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Leaders

Thanks to the new Lotto campaign, we all lose.

I was never keen on the National Lottery. On the night it launched, I nipped to the shop for cigarettes and was confronted with a queue which reached out of the door and off down the street. I was concerned the people had been hypnotized and summoned...

Posted by: Magnus Shaw
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Leaders

Unbreakable: the arrival of flexible smartphone screens

Picture it: the first day of our two-week holiday in Italy. My wife pulls out a map from the depths of her bag and inadvertently pulls out her iPhone, which is caught in one of its folds, at the same time. In one of those slo-mo “noooo!”...

Posted by: Ashley Morrison
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Features

In defense of advertising.

When it comes to voicing an opinion, I don't tend towards coyness (regular readers may not be surprised to learn this). For instance, I more than happy to reveal that my political views broadly fall into the left-of-centre, liberal camp . Although,...

Posted by: Magnus Shaw
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Leaders

Yes we Cannes! What's happening at the festival today?

Have you ever been to Cannes? Not on a cycling holiday, but the festival? No, not the movie festival - the creativity festival, The Lions? Ever been to that? Me neither - but I do find myself reading about it every year; largely because the industry...

Posted by: Magnus Shaw
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Features

Spotlight: Masafumi Inaba, Art Director at Thomas Manns & Company

"I'm a Japanese graphic designer specialized in branding, book design and editorial design. I'm also co-founder of Art Glossary Magazine and a founder of Sakura Front, a Japanese charity project." Masafumi Inaba Art Director Thomas Manss &...

Posted by: Creativepool
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Inspiration

Where the heart is. Is 'working from home' a dying art?

You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...

Posted by: Creativepool
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Inspiration

#Trends. Jim'll Paint It.

By Jessica Hazel Despite the dodgy Savile parodies, Jim'll Paint It is the most exciting new thing on Tumblr. A couple of weeks ago, Jim came up with a novel way of filling up his lunch breaks, he asked friends for requests for things to draw and...

Posted by: Creativepool
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Features

Re:cycling. Should Lance Armstrong hand his sponsorship money back?

by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...

Posted by: Creativepool
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Features

The only lovely service station on Earth. Are we there yet?

by Magnus Shaw. There are so many religions, beliefs, creeds and philosophies we can't really be sure what hell would be like. But it's a reasonable assumption a motorway service station would be involved. I don't know what it is about these...

Posted by: Creativepool
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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Inspiration

CP Loves... 007 - gadgets which are a bit 'mnyehhh'

by Ashley Morrison Ever since I was a child, I've been a massive James Bond fan. I still treasure the Aston Martin DB5 (with ejector seat action) I was given as a seven-year-old, I own a collector's box set of the films, I can name the composer to...

Posted by: Creativepool
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Features

Ma'amite. A love or hate tribute to Her Majesty

Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...

Posted by: Creativepool
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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Inspiration

When busking meets big business

In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...

Posted by: Creativepool
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Inspiration

Ursa majors - the ten best known bears in advertising.

Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...

Posted by: Creativepool
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Features

Why has British TV advertising lost its sense of humour?

Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...

Posted by: Creativepool
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Workshop

Ten of the best image editors

The range of image manipulation software available has grown significantly. Whether you're looking to create a digital art masterpiece or just want to quickly take the red reflections out your friend's eyes or crop them out the shot entirely, there...

Posted by: Creativepool
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Features

What is the last taboo in advertising?

Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.'

 It's a...

Posted by: Creativepool
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Features

Shouldn't banks just stop advertising?

When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...

Posted by: Creativepool
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Features

Product placement and music - why the world's gone Gaga

More often than not, late-night, post-pub activities seem to include hap-hazard YouTube antics and for a while now it has been almost impossible not to watch Lady Gaga and Beyonce's power pop duet 'Telephone' for the hundred-and-somethingth...

Posted by: Creativepool
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Inspiration

World Cup Posters

So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...

Posted by: Creativepool
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Features

Electile dysfunction

In 1978 a poster appeared in the high streets of Britain. Placed by Saatchi & Saatchi for the Conservatives, it showed a long line of workless Britons under the line 'Labour Isn't Working'. That poster is now widely considered to have been...

Posted by: Creativepool
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Inspiration

Creature London imagine a world without child poverty #BehindTheIdea

Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...

Posted by: Creativepool Editorial
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Industry

The true cost of experiential sustainability

Sustainability is a contract, no one party is responsible. It’s a collaboration, a cooperative space, an industrial-commons. Truly sustainable brands and events might be a utopian future but right now the challenge is teaching all brands new...

Posted by: Seen Presents

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