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Leaders

Brothers and Sisters tell a heart-warming tale for Center Parcs

Center Parcs has unveiled a new TV advertisement as part of a broader £5 million marketing campaign from creative agency Brothers and Sisters, which celebrates family time in a charming and touching way. The novel twist here, is that instead of...

Posted by: Creativepool Editorial
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Workshop

Top 4 time management tips for Studio Managers

"Never enough hours in the day," it's a phrase we all repeat over and over. For those of us working in the creative industry it's something we face daily, with huge projects, large teams to manage and tight deadlines. So for all the studio managers...

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Leaders

The Week in Advertising

Grey London attach a jet pack to a squirrel Yes, you read that right, and no, there were no actual squirrels harmed in the making of this spot. As far as I'm aware at least. The spot by Grey London celebrates the launch of McVitie's new Breakfast...

Posted by: Benjamin Hiorns
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

McDonald's urge India to go offline

Leo Burnett India has launched a new campaign for McDonald's that urges people to “Share some quality offline moments” away from the distractions of the online world, and engage in more meaningful and less family time together at McDonald's. The...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Leaders

Publicis brings the future to digital advertising

News emerged yesterday that suggested the Publicis Groupe is in talks to acquire the Sapient corp, the French advertising giant looks to recuperate from its failed $35 billion merger with Omnicom and speed up its transformation into a digital-focused...

Posted by: Benjamin Hiorns
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Features

Game On. The toughest creative challenge in TV.

‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...

Posted by: Magnus Shaw
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Leaders

Can there be too much entertainment?

I don’t know if you caught Joanna Lumley on TV the other night. She was there to talk about a new movie that she’s made with Martin Scorsese which she was understandably thrilled about. Now I’ve always liked Lumley. I like the fact...

Posted by: Creativepool
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Features

Agency v freelance. Better pay, better work or better life?

Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...

Posted by: Creativepool

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