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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Workshop

How to hire a great photographer

Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...

Posted by: Creativepool Editorial
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Workshop

How to choose a digital agency

The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...

Posted by: Creativepool Editorial
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Features

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...

Posted by: Benjamin Hiorns
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Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Posted by: Creativepool Editorial
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Workshop

How to choose a web design agency

While social media might have become an incredibly important tool, nobody is going to take your business seriously without a website. Designing that website is a key task as it needs to find a perfect balance between form and function. It’s a...

Posted by: Benjamin Hiorns
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Workshop

How-To: How Businesses Can Use Video Content in Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...

Posted by: Taker | Maker
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Industry

SEO is Dead: A New Dawn is Here | #MarketingMonth

The CEO and Founder of social media agency KOMI Group, Andrew Trotman, highlights what’s keeping marketing directors awake at night in 2023. Move aside SEO, a new era of search has arrived. Long gone are the days of relying on SEO to increase...

Posted by: Creativepool Editorial
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Workshop

How to choose a branding agency

For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...

Posted by: Creativepool Editorial
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Workshop

How to Enhance Brand Awareness with Digital Marketing

Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....

Posted by: Alina Tytarenko
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Workshop

How to maximise your inbound marketing impact with web scraping

Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...

Posted by: Creativepool Editorial
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Workshop

Is your digital footprint hurting or helping your career prospects?

Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...

Posted by: Creativepool Editorial
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Workshop

How to choose a direct marketing agency

Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Project Designer

When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...

Posted by: Creativepool Editorial
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Workshop

How to hire a great motion graphics designer

The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...

Posted by: Creativepool Editorial
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Workshop

How to hire a great content manager

Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Leaders

The Week in Tech

Amazon Sources familiar with both companies have been suggesting this week that Amazon has shelled out between $50 and $70 million for a deal to secure Crytek's CryEngine game engine. The engine has been used to power the Far Cry and Crysis...

Posted by: Creativepool Editorial
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Leaders

Yellow Pages Rebrand, will they make a comeback?

Chances are, if you grew up in the 1980's and 90's, you're well aware of the Yellow Pages. For those of you too young to remember a time when it took 10 minutes to log onto the internet; the Yellow Pages was a vast tome, delivered free to each...

Posted by: Benjamin Hiorns
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Workshop

How to Choose a VFX Agency

In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...

Posted by: Creativepool Editorial
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Industry

How to choose a graphic design company

Graphic design is an essential element in today's digital age, as it can help businesses communicate their brand message and stand out in a crowded market. However, not all businesses have the skills or resources to create high-quality designs...

Posted by: Creativepool Editorial
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Workshop

How to Hire an Exhibition Designer- Definitive Guide (2024)

In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...

Posted by: Creativepool Editorial
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Industry

How to hire an Application Designer

In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...

Posted by: Creativepool Editorial
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Industry

How to choose a social media agency

Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...

Posted by: Creativepool Editorial
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Workshop

How to hire a great branding designer – 5 top tips

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Inspiration

Illustration and Digital Illustration

From our 25th October Newsletter comes a grest selection of Creativepool freelancers. Krishna Malla Illustrator, Animation Artist, Creative Artworker "I am a strong, motivated, creative director and illustrator who currently lives in...

Posted by: Creativepool

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