Displaying 109 - 114 of 114 results
Lucozade has always been a brand very much in sync with a younger demographic, but in 2014, a new marketing campaign will strive to give the brand an image even more befitting of its stature amongst the nations youth. Running from February through...
Posted by: Benjamin Hiorns
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
Today we are half way through the worst month of the year - hooray! And how are we doing, people? How's your Dry January going? And your new fitness routine? How about those New Year Resolutions? If the doom and gloom, incessant rain and the next...
Posted by: Jessica Hazel
by Magnus Shaw Yesterday, all the blood, sweat and tears came to a shuddering climax. The London Olympic Games 2012 kicked off with a women's football match and a resounding blunder. Confusing one flag for another must be very easy to do. So many...
Posted by: Creativepool
Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...
Posted by: Creativepool
A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...
Posted by: Creativepool
