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Industry

Why Wickes won an Annual award in 2018

Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart. “It offered a different way of talking to the...

Posted by: Ryan Watson
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Smart cities: Just how well understood are they?

Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them. Posterscope’s OOH consumer survey the Smart in...

Posted by: Posterscope
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Inspiration

Public sector ads - where we've been and what can we learn?

The closing event in the celebration of 100 years of Advertising - joint Government Communication Services and IPA (England and Scotland) Jan 2018. Chair - James Pais, IPA Scotland Chair & Creative Services Director, Frame Speakers & Panel...

Posted by: Becky
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Alexa on Trial

It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...

Posted by: VCCP
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Inspiration

Inside the Mind of Hugo Rodrigues, CEO at Publicis Brasil

What does it take to be the founder of the next best tech company? Or a director at a top agency? Well, an appetite for learning helps, so ‘Inside the Mind’ is a new series of interviews helping you get in the heads of the leaders and...

Posted by: Kate Lewin
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Leaders

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Industry

Why the advertising industry needs to be more Punk

The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...

Posted by: Creative Social
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Leaders

Dentsu Aegis launch LGBT+ employee network

The Dentsu Aegis Network has announced the launch of a Lesbian, Gay, Bisexual and Transgender (LGBT+) employee network in the UK & Ireland, called “&PROUD.” As a member of LGBT+ equality charity Stonewall, &PROUD aims to support LGBT+...

Posted by: Creativepool Editorial
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Inspiration

Can AI produce original content?

A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...

Posted by: AmazeRealise
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Industry

DeepDive: Why Being ‘Meaningful’ Matters More in a Mobile World

“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...

Posted by: Creativepool
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Leaders

Dame Helen Mirren leads the quest to save our #ManOnTheMoon

Ageing is an inevitable aspect of life that's very rarely covered in advertising unless it's going for an easy laugh (otherwise known as the “Let's just put a granny on a trampoline and call it a day” syndrome). It could be because...

Posted by: Benjamin Hiorns
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Leaders

Do you really need to send that tweet? #PossiblyNot

For about five or six years, I have blogged for Creativepool. During that time, I’ve written 254 blogs, most of which I hope have been either interesting or amusing, informative or insightful. Some will have been more of one than the other, of...

Posted by: Ashley Morrison
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Leaders

The Moment reveals Coffee vs Gangs finale for Kenco

International, London-based content company, The Moment, has completed the third and final instalment from the first year of Kenco’s inspiring and wonderfully unique “Coffee vs Gangs” project. Set in the raw, beating heart of Honduras, the...

Posted by: Creativepool Editorial
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Leaders

Become a literal part of Cancer Research’s DNA

Cancer is such a ubiquitous force in our lives that there is a genuine danger of us growing almost complacent about it, which is something Cancer Research UK is attempting to combat with a gorgeous and forward-thinking new campaign. It takes the form...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Affinity – Panasonic/Birch & White/Johnson & Johnson Tech driven advertising and media agency Affinity has won a trio of high profile clients as it continues to enjoy sustained growth. 

The Sydney-headquartered independent agency has been...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires Of The Week

DigitasLBi Design Group Julian Baker has been appointed as senior designer at DigitasLBi Design Group. This global marketing and technology agency moves businesses into the digital age. By embracing change, they can merge creativity and tech...

Posted by: Creativepool Editorial
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Inspiration

Why? & The Golden Circle

I was reminded recently, whilst watching the various political party election kick-offs, of a book by Simon Sinek called “Start with why”. As David and Ed start kicking metaphorical lumps out of each other, it occurred to me just how far...

Posted by: BWP Group
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Leaders

Downing Street gets lit up!

Over the last weekend, tourists and passers by might have noticed the front door of number 10 downing street, the residence of Prime Minister David Cameron, looked a little different than usual. Specifically, that it's usually blank, black face had...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

TBWA\Chiat\Day New York TBWA\Chiat\Day New York has found its new CEO in the form of Rob Schwartz, who move into the (newly created) position from his previous role as global creative president for TBWA Worldwide. He will take charge of all...

Posted by: Creativepool Editorial
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Leaders

McCann Erickson joins the Army

McCann Erickson has launched a new campaign for the US Army, which aims to help the American public understand exactly what makes the Army so unique and vital. The idea for the campaign emerged from market research that revealed most Americans, even...

Posted by: Creativepool Editorial
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi appoint new CEO with a digital background

M&C Saatchi announced yesterday that it has drafted in Tom Bazeley, founder of the digital agency Lean Mean Fighting Machine (LMFM), as its new CEO. Bazeley, who replaces Camilla Harrisson, who quit last week to lead Anomaly London, co-founded LMFM...

Posted by: Benjamin Hiorns
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Leaders

Dove promote positive body image in new ad

In a new short film created by Ogilvy London and Ogilvy Paris for skincare specialists Dove, body image is discussed in a frank and illuminating manner in an effort to promote positive body image to the younger generation of women....

Posted by: Benjamin Hiorns

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