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Inspiration

What hides behind the camera? - #MemberSpotlight

Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...

Posted by: Creativepool Editorial
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Inspiration

Behind the veil of a visionary artist - #MemberSpotlight

Anyone could lose themselves looking at the incredibly visionary and hypnotic work of Silas Toball. What you can see below is but a small fragment of Silas's production, an impressive body of work with explosions of colours, incredible details, and...

Posted by: Creativepool Editorial
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Inspiration

Vector dreams in the creative sector - #MemberSpotlight

Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...

Posted by: Creativepool Editorial
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Inspiration

The Destiny of a Motion Graphics Designer - #MemberSpotlight

Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...

Posted by: Creativepool Editorial
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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo
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Industry

Behind the Idea: Christmas is this "Very" Moment

We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...

Posted by: Creativepool Editorial
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Inspiration

Think like a hoover

It's hard to imagine being inspired while only focusing on your own art. That is the fastest way to lead your creativity to stall - to stop looking at fellow creatives, and to become too self-absorbed into your own works. Instead, you should try to...

Posted by: Creativepool Editorial
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Inspiration

Exploring the power of sudden inspiration with Adriano Chiarelli

To an Italian and a film lover, the name of Paolo Sorrentino may evoke pleasant memories and feelings of pure admiration. You can imagine how much of an honour it was for our Italian editor to have a chat with videographer Adriano Chiarelli, who had...

Posted by: Creativepool Editorial
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Inspiration

The independent spirit of Paul Gawman

The beauty of the creative industry is that every professional you meet in the field will be happy to tell you they're making money by doing something they love. Freelance 3D artist Paul Gawman is no different. He's lucky enough to be successful as...

Posted by: Creativepool Editorial
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Workshop

Designing Creatures: Tips and Tricks

When it comes to designing creatures, there are many different ways to approach the task. Everyone I’ve spoken to does it slightly differently and prioritises different aspects, leading to a sense of uniqueness even with two designs which have...

Posted by: Luke Luckhurst
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Workshop

Art Direction in Isolation with Great State

Who said you need a full crew and exotic locations to make a successful social campaign? What started as a bet with Great State's MD quickly turned into one of the funniest and most creative projects we've seen during lockdown. Using nothing but...

Posted by: Creativepool Editorial
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Workshop

The Filmmaker's Guide to Remote Filming, for Agencies and Directors

There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...

Posted by: Antonino Lupo
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Features

Behind the idea: Putting the O in retro with Cassandra Brooksbank

Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...

Posted by: Creativepool Editorial
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: December 2019

While most of this decade is history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organisers are preparing to...

Posted by: The Darnell Works Agency
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Leaders

Tesco continues time-travelling theme in Christmas campaign

British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...

Posted by: Creativepool Editorial
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5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

Posted by: Callum Lumsden
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Leaders

4 steps to becoming a sustainable brand

The pressure on businesses to become sustainable is on. Global trends such as digitalisation and the climate crisis have led to an increased awareness of social and environmental issues. Legislation is being strengthened on both national and global...

Posted by: Creativepool Editorial
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Leaders

Desperados doubles the size of a room to extend the party

Tequila-flavoured beer brand Desperados has created another experience around its ongoing house party theme, this time tackling the problem that most Spanish apartments are too small to host guests. The idea for the latest social experiment was...

Posted by: Creativepool Editorial
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Leaders

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Leaders

Scott Belsky on future-proofing creativity

In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...

Posted by: Creativepool Editorial
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Workshop

5 ways to go green and save your business money

Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...

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Leaders

Short film for Mercedes-Benz encourages you to #PlayByYourRules

A new short film created by Berlin-based agency antoni encourages consumers to remember who they are by channelling their youth alongside the tagline #PlayByYourRules. The five-minute film (below) introduces an adult male with a busy professional...

Posted by: Creativepool Editorial
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Features

Michael Scantlebury: Independents on the up

Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...

Posted by: Ryan Watson
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Industry

Global Creative Calendar: January 2019

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: December 2018

While most of this year is history, I hope you are ready, willing and able to celebrate the fact that the best is yet to come. Are you focused on sharpening your skills for 2019? If so, some of the world’s most elite organisers are preparing...

Posted by: The Darnell Works Agency
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial

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