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Inspiration

Company Spotlight: Maximising Studio Output

Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Unboxing freedom and individuality for Zalando

Fashion and lifestyle platform, Zalando, has launched a new campaign celebrating free thinkers and and self-expression through Grey London. Led by an ad starring well-known personalities Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and...

Posted by: Creativepool Editorial
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Leaders

Why aren't brands doing enough for the environment?

It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...

Posted by: Creativepool Editorial
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Industry

What would you do with a day of free studio time?

Any young producer will know that hiring a studio space for a shoot is an expensive game. You’ve got your idea, crew and equipment sorted but the location is going to eat into your budget massively. So how about a helping hand? East...

Posted by: Creativepool Editorial
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Inspiration

Spotify sponsors Take F**king Risks podcast

Global music streamer Spotify has become the new sponsor of London-based brand and ad agency Mellor&Smith’s bi-weekly podcast series. TFR: The Podcast features interviews with a host of professionals who have pushed boundaries by taking risks...

Posted by: Creativepool Editorial
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Leaders

Why gaming should be taken more seriously

Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...

Posted by: Rob Pratt
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Leaders

How to solve advertising's pricing issue

Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity? Every agency and...

Posted by: Creativepool Editorial
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Leaders

Account wins this week

Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Workshop

The Death of the Deck?

Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal...

Posted by: Lucy Snell
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Leaders

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Industry

Get Real with Jukin Media Competition: Meet the Judges

Jukin Media and Creativepool are proud to announce the judging panel for the very first UGC powered competition, which invites creatives from all over Europe to produce a :15, :30 or :45 second social media campaign using Jukin Media's incredible...

Posted by: Jukin Media
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Leaders

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Stink Studios Stink Studios has grown its leadership team with the appointment of Kate Sutherland, L.A. Ronayne and Jim Hunt. Sutherland joins as Executive Producer from BBH, where she lead Digital Production. She was part of the successful team...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

Posted by: Creativepool Editorial
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Workshop

Building Culture: 8 things to look out for

Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's...

Posted by: Character Creative
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Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...

Posted by: Creativepool Editorial

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