Displaying 109 - 144 of 4348 results
American brewing giant Anheuser-Busch InBev has recently announced an agency review of their US media, an account with an estimated ad spending of $600 million! This is the latest in a series of reviews launched globally by the brewer, including a...
Posted by: Benjamin Hiorns
Social@Ogilvy, the most extensive social media marketing network both globally and in Asia-Pacific, announced today the appointment (effective August 1) of Fergus Hay as General Manager, Asia-Pacific. In his new, Hong-Kong-based role, Fergus will be...
Posted by: Creativepool
ZenithOptimedia is currently in the process of merging its media buying staff into two teams, who will work on a cross-platform basis, covering audio-visual and display media. Currently, the agency's trading staff are arranged into teams dedicated to...
Posted by: Benjamin Hiorns
In a shocking move, it would appear that Omnicom's OMD have poached the $1 billion-plus Johnson & Johnson US media buying account from Interpublic's J3, a unit of UM dedicated solely to J&J business. The shift is effective immediately. However,...
Posted by: Benjamin Hiorns
The battle for talent between WPP and their rivals Publicis and Omnicom (who will soon be merging) continues apace as the Publicis Group's 'Razorfish' (a full service digital agency based in New York) announced they had poached WPP MediaCom's head of...
Posted by: Benjamin Hiorns
It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...
Posted by: Benjamin Hiorns
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
Mobile advertising specialists Millennial Media were recently hired by outdoor clothing and equipment retailers The North Face to help them shift their marketing campaigns away from traditional channels and focus on a more digital approach, focusing...
Posted by: Benjamin Hiorns
In the early days of television, a journalist asked the British Prime Minister whether he had anything he wanted to say to the nation. Eden paused for a moment, then said - "No." This exchange has passed into history as an example of a considerably...
Posted by: Magnus Shaw
Tell us a bit about you Dom... I’m a Liverpool lad who studied Fine Art at Uni, but then got interested in digital in the process. Straight from graduating in 1998 I joined an ISP which gave me my foundation in all things internet, then went...
Posted by: Fat Media
As a copywriter, one of the first jobs I had was to write a series of scripts and headlines for Mel Smith and Griff Rhys Jones. So I was rather sad to learn of Mel's death at the weekend. Funnily enough, I was also reminded of the comedy twosome...
Posted by: Magnus Shaw
In 2010, at a cost of $300 million, 800 miles of fibre-optic cable was laid between the Chicago Mercantile Exchange and the New York Stock Exchange to shave three milliseconds off trading times. Yet within this world of instant and absolute...
Posted by: Jessica Hazel
Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...
Posted by: Magnus Shaw
London, UK - June 20th, 2013 - SapientNitro, part of Sapient (NASDAQ: SAPE), has been named number one UK agency in The Top 100 Digital Agencies Report, published today by Econsultancy and New Media Age. The Top 100 Digital Agencies Report ranks...
Posted by: Publicis Sapient
Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...
Posted by: Magnus Shaw
--- Where are all the great media jobs hiding? Why isn't there a website that caters for all the segments of media, displaying all the best media jobs the UK has to offer? Well now there is! Creativepool is the UK's premium place to discover the...
Posted by: Creativepool
by Creativepool. Below lists the basic outline for what you should have in place on your Creative CV for the Design, Digital, Media, Games and Web CV. You can follow this in the basic order that it is outlined below and this should give your CV an...
Posted by: Creativepool
It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...
Posted by: Creativepool
Social Media Week took place in London during February. For those who don’t know, Social Media Week is an annual event which is run all over the world. There are live streams to view and hashtags to follow, so you can keep up with the...
Posted by: Creativepool
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting. And in the short-term, it worked -...
Posted by: 33Seconds
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool Editorial
We all like to think we’re “saying something” with our creative endeavours but when commerce is involved, there’s only so far we can really push the boundaries. That’s why so many creatives throughout recent history have...
Posted by: Benjamin Hiorns
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool Editorial
A few years ago, the odious phrase “OK, boomer” became the de facto clarion call of every social media influencer under the sun. It’s a phrase that underlines popular culture’s general distain of anyone (or anything) over the...
Posted by: Benjamin Hiorns
How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool Editorial
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin Hiorns
Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...
Posted by: Creativepool Editorial
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally. In 2023, Eurovision reached a...
Posted by: Benjamin Hiorns
Sometimes I have to ask my myself if Apple has become a company more about marketing than tech. Yes, they’ve always been a style over substance brand, but in years’ past, the messaging always reinforced the product rather than...
Posted by: Benjamin Hiorns
I can’t tell you how many businesses I’ve spoken to who believe that branding is getting a new logo and slapping it on all of their marketing. But there’s much more to brand consistency than that, and I wanted to share with you how getting...
Posted by: Tony Clarkson
“Children are the future” is a pretty hollow statement. That being said, in a global economy where creativity is seldom financially rewarded and it’s easier to make a fortune effectively moving numbers around a spreadsheet than...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I’m sure everyone says no day in my role is typically the same, but it’s really not! I’m the Client Services Director at 26PMX so my job is to oversee our Client...
Posted by: Creativepool Editorial
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous
Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...
Posted by: Creativepool Editorial