Leaders
Impero - Havana Club
London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...
Posted by: Creativepool Editorial
Leaders
Banda - Ukraine Now
A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived....
Posted by: Creativepool Editorial
Leaders
Impero - The Gin Hub
The Gin Hub has appointed Impero to launch its newest product - Beefeater Pink. The campaign first launched in Spain (the world’s 2nd largest market for gin) and will roll out to 12 additional markets over the summer....
Posted by: Creativepool Editorial
Leaders
Sony brings Aibo robot dog back to life with added AI
Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial
Leaders
Rob Flowers - The Edible Exhibition
London-based illustrator Rob Flowers has created a series of edible posters for an exhibition aimed at encouraging children to experiment with their food. The Edible Exhibition began with a workshop last month,...
Posted by: Creativepool Editorial
Leaders
LadBible/The Plastic Oceans Foundation - Trash Isles
Environmental charity The Plastic Oceans Foundation has launched a campaign to tackle a country-sized problem currently facing our planet: an area of trash equivalent to the size of France...
Posted by: Creativepool Editorial
Leaders
Pentagram - Poetry Foundation
A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...
Posted by: Creativepool Editorial
Leaders
The space suits to keep Mars travellers healthy
French designer Clément Balavoine has designed flight suits that can be precisely tailored to support the musculoskeletal system of SpaceX travellers. The microgravity environment of space means...
Posted by: Creativepool Editorial
Leaders
Vbat - Foster's
Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding...
Posted by: Creativepool Editorial
Leaders
BrandOpus - BirdsEye Chicken
BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...
Posted by: Creativepool Editorial
Leaders
The 'personal cargo droid' that could replace your suitcase and walk your dog
The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
Posted by: Benjamin Hiorns
Leaders
Johnson Banks - Mozilla
Mozilla has unveiled its new branding as a logo incorporating the “://” code used in internet urls, the result of an open-source redesign project completed with the public’s feedback. The final design was...
Posted by: Creativepool Editorial
Leaders
VCCPme - MacMillan Cancer Support
Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
Leaders
Work-Order - Kodak
Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...
Posted by: Creativepool Editorial
Leaders
DDB Hong Kong's app lets users craft jewellery with their heartbeat
DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
Leaders
Recipe - 888sport
Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...
Posted by: Creativepool Editorial
Leaders
Ondrej Bachor/Jan Horčik - Karolina Jurikova
Ondrej Bachor’s fresh visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and...
Posted by: Creativepool Editorial
Leaders
Sagmeister & Walsh - Milly
Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...
Posted by: Creativepool Editorial
Leaders
Pentagram - Berry, Bros. & Rudd
Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...
Posted by: Creativepool Editorial
Leaders
Deutsch - Pandora
Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...
Posted by: Creativepool Editorial
Leaders
Leon&Chris: Way Out West
Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
Leaders
Wolff Olins - Enel
Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...
Posted by: Creativepool Editorial
Leaders
Bulletproof - Maynards Bassetts
Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....
Posted by: Creativepool Editorial
Leaders
RKCR/Y&R - BBC One
In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...
Posted by: Benjamin Hiorns