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Leaders

Wieden + Kennedy supports the LGBTQA community and pilots

Wieden + Kennedy New York launched a couple of wilfully eclectic, but equally inspiring campaigns this week. First off, their social media & outdoor campaign for the Equinox gym launched with bespoke murals by Los Angeles based artist and designer...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Twitter Twitter officially announced this week that it acquired the live-streaming app Periscope back in January, and several sources have hinted that it will shortly be launched as a separate app with the ability to watch both live and previously...

Posted by: Benjamin Hiorns
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Workshop

Hoarders matter - Why businesses should embrace advertising hoarding

While new forms of advertising are continuously emerging to cater for the technologically advanced consumer, one form of out-of-home (OOH) marketing never goes out of fashion - advertising hoardings. Advertising hoardings are bold, grandiose, and...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Ed Preedy

Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...

Posted by: Creativepool Editorial
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Leaders

#techtuesday: The best of CES 2018 and other stories

CES 2018 For even more on CES 2018, check our #techtuesday piece from last week. CES visitors blown away by Byton Concept Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBD Perfect Storm - The London Fire Brigade The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Irn bru, beanz, comedy cats and Bradley Cooper

The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...

Posted by: Creativepool Editorial
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Leaders

The top 5 big announcements from Apple's WWDC17

Some major changes are coming to Apple's software according to CEO Tim Cook, who shared details with the tech community and the world at large this Monday at the annual Worldwide Developers Conference. There are also a few big hardware refreshes on...

Posted by: Creativepool Editorial
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Leaders

Havas joins list of names pulling ads from YouTube

There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...

Posted by: Benjamin Hiorns
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Plant-based cafés, Red Bull, and New York fashion

Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Grey London Grey London announced two important promotions this week. Wayne Brown, currently MD of GreyPOSSIBLE, has been appointed to the new role of COO, while Matt Tanter, currently head of planning, has been promoted to CSO. They will report to...

Posted by: Creativepool Editorial
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Features

Web Design Predictions and Challenges for 2016

2016 is here. All the web designers and developers are already gearing up to test and embrace fresh ideas and innovations that the year will bring forth. In the past year, one can take a look at our dynamic industry and pick the trends that were...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Atlas is the adorable and terrifying faceless face of the future Atlas – The Next Generation Robotics company Boston Dynamics has developed a new version of its humanoid robot; “Atlas,” which can walk in snow, pick up heavy objects and even...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...

Posted by: Benjamin Hiorns
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Leaders

The best of Press Day at CES 2015

The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...

Posted by: Benjamin Hiorns
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Leaders

LG usher in the future with new Ultra HD 4K OLED TVs

The South Korean electronics firm LG recently announced its first Ultra HD 4K OLED TV, which is due to hit shelves in the US. The cutting-edge, market leading TV is available in 65-inch and 77-inch classes and offers a picture that combines the...

Posted by: Benjamin Hiorns
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Inspiration

How to Convince Me That You’re Right!

Convincing someone that you’re right can feel like climbing Mount Everest in flip-flops. Have you ever given a completely logical explanation, only to be met with a blank stare or, worse, a wall of resistance? This challenge isn’t unique...

Posted by: Cris Hödar-Rasmussen
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Inspiration

What makes a remote multimedia motion agency tick? #CompanySpotlight

A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial

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