Leaders
The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom.
Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...
Posted by: Ryan Watson
Leaders
Tribal Worldwide gets social with AT&T
Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately.
Tribal will service the business out of its...
Posted by: Creativepool Editorial
Leaders
Virgin Atlantic/Aviation American Gin - Announcement
Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin.
However, the...
Posted by: Creativepool
Leaders
72andSunny - Trojan
Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...
Posted by: Creativepool Editorial
Leaders
Brand & Deliver - Shadow of the Tomb Raider
Publisher of the iconic Tomb Raider series, Square Enix, has appointed Brand & Deliver to secure UK brand partnerships for its upcoming blockbuster title, Shadow of the Tomb Raider. Following the massive...
Posted by: Creativepool Editorial
Leaders
VCCP - Transport for London
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
Leaders
Publicis London - Tourism Ireland
Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...
Posted by: Creativepool Editorial
Leaders
isobel - Kelly's of Cornwall
Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
Leaders
Sid Lee - The North Face
The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next...
Posted by: Creativepool Editorial
Leaders
isobel - The White House
It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...
Posted by: Creativepool Editorial
Leaders
We Are Disrupt - Women's Sport Trust
Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....
Posted by: Creativepool Editorial
Leaders
Symbio project bridges the worlds of technology and nature
Israeli student Yarden Mor brings nature and technology together through her “Symbio” project. Mor aims at using existing natural foundations (like trees and rocks) to create...
Posted by: Creativepool Editorial
Leaders
Amsterdam Worldwide - Mitsubishi
Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...
Posted by: Creativepool Editorial
Leaders
WCRS - Warburtons
Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this...
Posted by: Creativepool Editorial
Leaders
Publicis/Piranha Bar - Vhi Healthcare
A moving new campaign by health insurance company Vhi Healthcare with Publicis Dublin and Piranha Bar, sheds a reassuring light on people’s experience of medical treatment. In the first spot for the...
Posted by: Creativepool Editorial
Leaders
DesignStudio - Depop
DesignStudio has rebranded online marketplace Depop with the aim of showing off the “attitude” and “confidence” of its buying and selling community. Depop, set up by the co-founder of quarterly...
Posted by: Creativepool Editorial
Leaders
The Game of Thrones chatbot that knows everything
In a world full of direwolves, white walkers and dragons, there’s just one nerdy thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones...
Posted by: Creativepool Editorial