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Leaders

The Week in Tech

Facebook is finally GIF friendly A point of contention for many Facebook users is that the site has never really got on well with GIFs. This week, however, the social media giants confirmed the site will now support animated GIFs in its News Feed,...

Posted by: Creativepool Editorial
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Leaders

WWF get Naked to Wear Wild onesies

Naked Communications has partnered with Pulse Films to help launch WWF’s “Wear It Wild” campaign, which makes it's debut this coming Friday (5 June). Wear It Wild is the charity’s new national fundraising event, which asks...

Posted by: Creativepool Editorial
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Leaders

Account wins of the Week

TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...

Posted by: Creativepool Editorial
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Leaders

Is this solar-powered Ecocapsule the future of independent living?

I'm one of those contradictory specimens that loves the idea of camping, but hates actually camping. It's too cold at night, too hot during the day, and about as comfortable as an ill fitting pair of jeans. Even the recent phenomenon known as...

Posted by: Benjamin Hiorns
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Leaders

Podcasting to be reimagined at 2015 Cannes Lions

This June, at the 2015 Cannes Lions International Festival of Creativity, McKinney chief creative officer Jonathan Cude will be joining the team behind the popular “Serial” podcast to talk about their serialised, real-time investigative...

Posted by: Creativepool Editorial
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Leaders

Greenpeace and Don't Panic burn priceless art to save the Arctic

Greenpeace’s Save the Arctic campaign has teamed up with award winning British creative agency Don’t Panic and famous British montage artists KennardPhillipps, to create a provocative new video targeting oil giant Shell and its plans to...

Posted by: Creativepool Editorial
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Leaders

Mark Ronson launches the world's first Smart Champagne Bottle

No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...

Posted by: Benjamin Hiorns
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Leaders

Havas Drive: specialists in innovation and digital transformations

Havas Worldwide recently launched a new specialist unit within the network, an “Agency within an agency” focused on delivering innovation and digital business transformation solutions for brands. The “Havas Drive” team is...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Isobar - Chambord Isobar has been appointed as the UK social and digital agency for Chambord Black Raspberry Liqueur, owned by Brown-Forman Beverages. Isobar will manage all social and digital strategy and activity in the UK, continuing to build...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett clean up at D&AD Awards

The results of the 2015 D&AD Awards were announced in London last night with Leo Burnett, 4creative, Made Thought, Marcel Worldwide and Colenso BBDO all scooping up coveted Black Pencil awards. This year's awards saw the most amount of Pencils won in...

Posted by: Creativepool Editorial
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Leaders

Let Nyan Cat teach you about airplane safety

Internet memes are rarely seen as high culture. Indeed, they're rarely seen as even legitimate forms of entertainment, instead being little more than placeholders used by Facebook trolls with no original thoughts and little inclination to develop...

Posted by: Benjamin Hiorns
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Leaders

ADMA announce new 3 day festival

ADMA, the Association for Data-Driven Marketing and Advertising, has announced a brand new three day festival in Australia. The Festival of Marketing, Media, Analytics and Advertising (FOMMA) from August 4-6 at the Sydney Hilton Hotel and The Seymour...

Posted by: Creativepool Editorial
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Leaders

One Show Award Winners Announced

Last Friday (May 8) The One Club announced the winners for the 42nd Annual One Show Awards, one of the most prestigious advertising, design and marketing communications competitions in the world. Gold Pencils, Best of Discipline, Best of Show and...

Posted by: Creativepool Editorial
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Leaders

New York Festivals announce 2015 Finalists

New York Festivals International Advertising Awards competition, which honours the very best in the field of advertising from around the globe, has announced the 2015 Finalists for the following competitions: Avant-Garde, Branded Entertainment,...

Posted by: Creativepool Editorial
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Leaders

ADC declare big Award winners

A busy and noticeably passionate week at the ADC Festival of Art + Craft in Advertising and Design in Miami Beach (held between April 27-29) was punctuated by the announcement and celebration of the winners of the ADC 94th Annual Awards and the...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ADC Annual Awards Quad Group announced this week that it has been named ADC Global's “Production Company of the Year.” In addition to Production Company Of The Year, The Quad Group also won a Silver Cube in Special Effects for Cartier...

Posted by: Creativepool Editorial
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Inspiration

Jelly London launch Melvin Galapon to their roster

jelly London are immensely excited to welcome the effortlessly cool, and highly sought after, Melvin Galapon to our exclusive roster of talent. Melvin is a graphic artist hailing from a small town in the Northwest of England. A graduate from Central...

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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

Guitar Hero makes a triumphant return

An epic new spot was posted online yesterday giving wannabe rock stars everywhere their first taste of Guitar Hero Live, the first Guitar game to be released in five years and the first for next generation (or is that current generation now?)...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

TBWA\Chiat\Day New York This week, TBWA\Chiat\Day New York appointed former Saatchi & Saatchi NY EVP Rodes Ponzer as Global Brand Leader on the Accenture account. The agency has also hired three new Group Account Directors: Carrie Lipper to lead the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Underdog Underdog won the all-round creative duties for T Bhimjyani Realty this week. Previously part of Neelkanth Group, the Indian firm has been in the realty business for over 40 years and has successfully executed over 550 residential &...

Posted by: Creativepool Editorial
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Leaders

They may sell vacuum cleaners, but why are Queen so popular?

There's nothing new about TV ads using pop songs in their soundtracks. Think of all those Levis ads from the eighties - not only did they shift truckloads of jeans, they made the tunes hits all over again. From the Spice Girls flogging crisps, to The...

Posted by: Magnus Shaw
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Leaders

Adfest 2015 Roundup

This weekend saw the 18th annual Adfest 2015 Awards take place at PEACE, Royal Cliff Hotels Group in Pattaya, Thailand. Here we'll be running through a few of the most notable wins. Young Lotus Abigail Montana and Margarita Salvador from Lowe...

Posted by: Creativepool Editorial
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Leaders

Has Nintendo sold its soul?

Nintendo is a company that is particularly dear to the hearts of many 20-30 year old generation X/Y straddlers such as myself. We grew up with Mario and Link and Donkey Kong, and even today, whilst many of us might have neglected the bright colours...

Posted by: Benjamin Hiorns
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Leaders

Etihad Airways ropes in Nicole Kidman

Nicole Kidman is the new face of Etihad Airways, with the brand ambassador starring in a new campaign called “Flying Reimagined” for the luxury airline, which had its worldwide premiere in Abu Dhabi over the weekend. The premiere was...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week: Part 2

72andSunny - Adidas Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions is forever Young

After a successful inaugural year, the Young Lions PR Competition is set to return at this year's Cannes Lions International Festival of Creativity. As with last year, there will also be a show of support for the scheme by the International...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi gets a Brazilian

Last week, M&C Saatchi bought a stake in the multi-award winning Brazilian agency, Santa Clara, on of the top five creative advertising agencies in the LATAM region. The agency is led by partner and CEO Ulisses Zamboni and partner and CCO Fernando...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

Publicis Relax into another major acquisition

It was announced yesterday that the Publicis Groupe, which recently bought the $3.7 billion Sapient network, had begun exclusive negotiations in view of purchasing Relaxnews, the Parisian press agency with global expertise in consulting, production...

Posted by: Creativepool Editorial
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Leaders

Apple Store overhaul on the cards

The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...

Posted by: Benjamin Hiorns
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Leaders

New York Festivals Torch awards have announced 2015 mentors

The New York Festivals Torch Awards has announced its mentors for 2015, and this year, the five prominent international chief creative officers poised to watch over the proceedings include top executives from Havas Worldwide and AKQA. Havas Amsterdam...

Posted by: Creativepool Editorial
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Leaders

DDB New York score a hat-trick of senior hires

The Omnicom Group agency DDB New York announced recently that three big new senior hires have been made: A trio of creative veterans who will be focusing on the agency's content and innovation, and whose appointment marks an ongoing overhaul of the...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

McCann NY McCann New York chief strategy officer Steve Zaroff, has been promoted to the additional post of managing director, effective immediately. Zaroff joined McCann as CSO in 2012 to oversee the strategic direction of the agency's clients, and...

Posted by: Creativepool Editorial

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