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Displaying 1 - 36 of 648 results

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Leaders

How writing can help you grow your business and shape your world

Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....

Posted by: Creativepool Editorial
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Workshop

How Much Creativity You Should Put Into Your Writing Job

Not everyone is born with a natural knack for writing and those who know they have what it takes often find themselves at odds with what they are able to produce, versus what their employer wants. In many cases, the writer’s creative mind...

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Workshop

10 Writing Tools And Apps That Will Make Designing Easier

Graphic design is a complex and ever evolving industry. That means that as a designer, you're always looking to keep up with what's happening. Internet technology has made finding tools that will actually help you stay ahead of the curve easier, too....

Posted by: Mary Walton
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Leaders

Brand Case Studies: Smart writing with Moleskine

Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...

Posted by: Kate Lewin
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Workshop

Creative Writing Tips from the experts

They say there’s a novel in all of us… so far I’ve found a dozen short stories and a handful of poems, but I’m working on it. With that in mind, I took a trip to my old haunt Manchester Metropolitan University for the...

Posted by: Michelle Collier
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Features

Funny business. British comedy writing is in crisis, but why?

Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...

Posted by: Magnus Shaw
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Inspiration

Six ways in which 'copywriting' differs from 'writing'.

When people ask what I do for a living, I tend to get in a terrible flap. This is largely because I do a variety of things. I pen pieces about music, I blog about advertising and the creative industry (obviously), I present podcasts and radio...

Posted by: Magnus Shaw
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Workshop

CV Writing: Checklist

Once your CV is complete, ask yourself: Will an employer want to read it? Is the layout professional? Is it easy to read? Have I used a clear typeface and appropriate font size? If an employer 'glanced' over it, do the key points stand out? Is...

Posted by: Creativepool
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Features

Can copy-writing be taught?

by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...

Posted by: Creativepool
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Workshop

3 simple ways to gracefully turn down freelance work this Christmas

This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...

Posted by: Antonino Lupo
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Inspiration

Ads that made history: that time Old Spice broke the fourth wall

I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...

Posted by: Antonino Lupo
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Features

It’s okay if you don’t want that six-figure freelance life

‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...

Posted by: Antonino Lupo
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Workshop

How to hire a great graphic designer - 5 useful tips

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Benjamin Hiorns
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Job Description: Typographer

Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...

Posted by: Creativepool
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Features

Do you have the most profitable freelance job?

What are the most profitable creative freelance jobs? Some will be quick to answer - and most of you would be right. When we think about making money with creative jobs, it’s hard not to think of web developers, copywriters, product designers -...

Posted by: Antonino Lupo
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Inspiration

Ads that made history: At 60 miles an hour...

David Ogilvy loved Rolls-Royce. Even in the core of his professional life (the peak of Madison Avenue, around the Sixties), Rolls-Royce was already a premium car brand, one that was able to establish itself in the early Twentieth Century as one of...

Posted by: Antonino Lupo
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Inspiration

The Eighties vibe in Michael Tonn's illustrations | #MemberSpotlight

Based in Burlington, Vermont (USA), Michael Tonn is the living proof that sometimes, talent is all you need for sheer luck to set things in motion. By his own admission, it was the industry who found him, not the opposite - as a number of small local...

Posted by: Creativepool Editorial
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Inspiration

The textured and imaginary artworks of Miriam Martincic | #MemberSpotlight

Illustrator Miriam Martincic's style is as unique as her passion for anything visual. As long as there is a way to solve problems visually and communicate something, Miriam is in her natural environment and that's where she mostly excels. A simple...

Posted by: Creativepool Editorial
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Workshop

What kind of creative careers are there in esports?

It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...

Posted by: Antonino Lupo
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Workshop

Countdown to a Killer Animation: An Animation from Script to Screen

Your client just dropped a bomb - they want a medical animation or MOA for a conference in four months. Let’s say, for the sake of argument, you have to produce an animation for the 2021 ASH Conference at the end of November. ASH is still four...

Posted by: MadMicrobe Studios
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Inspiration

The playful and accessible style of Georgia Stephenson | #MemberSpotlight

Creative Georgia Stephenson's love for the arts is undisputable and something that shines through every single piece of work you can see on this page. Georgia just took the leap to freelancing and is finally able to work solely on projects she is...

Posted by: Creativepool Editorial

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