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Inspiration

A world without freelancers?

Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...

Posted by: Mighty Giant
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Features

Why are the world's most famous cats so un-cat-like?

Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...

Posted by: Creativepool Editorial
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Leaders

How to master the virtual pitch in a hybrid working world

As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Leaders

World's Pinkest Pink Banned by its own Creator

Artist Anish Kapoor has been legally forbidden from using a colour labelled as the “world's pinkest pink,” which is a reflective powdered pigment that repels light to create a powerful fluorescence. British artist Stuart Semple created the...

Posted by: Creativepool Editorial
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Industry

DeepDive: Why Being ‘Meaningful’ Matters More in a Mobile World

“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...

Posted by: Creativepool
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Leaders

AMV BBDO named the Best Agency in the World by Bestads

As you can probably imagine, news from adland is scarce indeed at this time of year, so instead of looking forward, we're looking back just one more time here on the glory year that was 2015. Bestadsontv, the website that showcases the best in global...

Posted by: Creativepool Editorial
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Leaders

Spurs score the world's first sliding pitch

The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...

Posted by: Benjamin Hiorns
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Leaders

ZenithOptimedia mark Google as world's largest media owner

Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...

Posted by: Creativepool Editorial
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Leaders

Grow Up Protein World

The story of Protein World doesn’t start with the fact an advert like that was made, as they helpfully pointed out themselves on Twitter, there are loads of companies who are invested in body shaming and who participate in the culture of...

Posted by: Jade French
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Leaders

Facebook go to work and connect developing world

Though Facebook has already monopolised the social media market when it comes to our personal lives, it appears Mark Zuckerberg isn't content on stopping there. Sources familiar with the matter have hinted liberally at Facebook's plans to build a...

Posted by: Benjamin Hiorns
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Leaders

BBDO tops the Warc 100 ranking of the world's 'Smartest' campaigns

The Warc 100 was announced last week and BBDO Worldwide took the top spot by having the most campaigns on the list of any global agency network. The Warc 100 is an annual ranking of the best marketing campaign's in the world, with a campaign's...

Posted by: Benjamin Hiorns
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Features

5 Minutes with... Marc Bessant, Real World Records

by John Fountain. Marc is the in-house designer and creative director at Real World Records, the label founded by WOMAD and Peter Gabriel. Over the past 12 years he has been responsible for over a hundred CDs, vinyl sleeves, T-shirts, flyers,...

Posted by: Creativepool
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Features

The important role of creatives in a post-truth world

Post-truth is, when taken on its own terms, is a pretty terrifying concept. Without the truth, the objective becomes subjective, and facts can be acknowledged or ignored based on personal bias. What you’re left with is the cultural and...

Posted by: Benjamin Hiorns
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Inspiration

BBC Earth opens “The Window to the World” | #BehindTheBrand

BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...

Posted by: Creativepool Editorial
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Inspiration

Heinz encourages babies to explore the world mouth first | #BehindTheIdea

Heinz has been a ubiquitous part of family mealtimes for generations. To keep it relevant and appeal to the next generation of families, Kraft Heinz are launching a new range of pouches to market, with built-in immunity support, for babies up to 24...

Posted by: Creativepool Editorial
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Inspiration

The best locations in the world to be a freelancer

With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...

Posted by: Creativepool Editorial
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Workshop

The changing world of content marketing

The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Committing to Europe in a post-Brexit world

The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...

Posted by: Creativepool Editorial
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Inspiration

World Cleanup Day 2019: Zero waste and plastic-free photography

Can a photo save the world? With World Clean Up Day taking place on the 21 September, explore tips by top Shutterstock photographers on how they empower environmental issues through powerful images. When UK photographer ​Kev Gregory​ made his...

Posted by: Shutterstock
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Leaders

Behind the Idea: McCafé's take on the ridiculous world of coffee

Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously. Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...

Posted by: Creativepool Editorial
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Workshop

How to Network in Person. Valuable Tools in a Digital World.

Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...

Posted by: Ross Taylor
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Features

Amnesty International - using creativity to change the world since 1961

Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...

Posted by: Heather Deacon
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Leaders

Ribena Unlock Ribenary World With Interactive AR App

Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Addressing the entire world at what3words

what3words is the simplest way to talk about any location. This London-based startup has given every 3m x 3m square on the planet, a fixed and unique three word address which uses ordinary, everyday vocabulary across 14 languages. By saying...

Posted by: Kate Lewin
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Leaders

Smart Benches unveiled by Cancer Research UK for World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...

Posted by: Creativepool Editorial
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Inspiration

Why The Art World Is Ready For Tech Adoption

Museums around the world welcome millions of visitors each year, accounting for a $192 billion dollar industry in the U.S. alone. But with the Millennial generation already surpassing Baby Boomers by the millions, and Gen-Z projected to make up 25%...

Posted by: Adam Jenkins

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