Displaying 37 - 72 of 9411 results
International children’s charity World Vision, announced the launch of a new interactive installation called “The Garden of Hope” in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a...
Posted by: Creativepool Editorial
This week saw the launch of “Halo,” a challenger coffee brand which aims to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the...
Posted by: Creativepool Editorial
Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest” A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that...
Posted by: Creativepool Editorial
So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...
Posted by: Creativepool
Independent brand and design studio ico Design recently announced the launch of Humanity FC, a creative response to the upcoming World Cup in Qatar. Humanity FC brings together 32 international creatives of 27 nationalities, to help create one...
Posted by: Creativepool Editorial
World Emoji Day is being celebrated across the world today on social media and beyond with a host of fan comments, online discussion and articles about the universal language. Emojis have become an entertaining form of expression cutting out the...
Posted by: Creativepool Editorial
Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...
Posted by: Posterscope
A roundup of the most important news of the week in the advertising awards world. Cannes Lions The Cannes Lions announced this week a major change among its jury selection. The total number of judges will decrease by 92 people for the 2017...
Posted by: TheNextGag
MEC has secured a major sponsorship deal between national law firm Irwin Mitchell and the BT World Wheelchair Rugby Challenge. The sponsorship will align Irwin Mitchell with the globally renowned BT World Wheelchair Rugby Challenge, which actively...
Posted by: Creativepool Editorial
On Thursday night (February 15), the O2 in Greenwich was transformed into a spectacular canvas for the world's largest ever light projection. In honour of the upcoming Rugby World Cup, O2; the England Rugby teams official partners, created a series...
Posted by: Creativepool Editorial
Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...
Posted by: Benjamin Hiorns
According to the results of the 4th Annual Effie Effectiveness Index, Effie Worldwide has named the Omnicom Group's BBDO as the most effective agency network in the world. These results are determined by the performance of the world's major agency...
Posted by: Benjamin Hiorns
AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...
Posted by: Creativepool Editorial
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...
Posted by: Qumin
Over the last couple of years 3D printing has been used to build houses and bridges, create new body tissues and organs, and pioneered as a future development through which we'll be able to build space stations and space exploration devices in situ...
Posted by: Kate Lewin
A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...
Posted by: Kate Lewin
I reported last month on the partnership between Nintendo and Universal Studios, which will result in an area of Universal Parks in Japan and the US gaining new Nintendo Land parks, in a similar manner to the existing Harry Potter, Simpsons and...
Posted by: Benjamin Hiorns
In case you saw that headline and assumed we were talking about those terrifying 7-year-old weightlifters. Please think again. This is about real strength and real courage. This week, WCRS are launching the World’s Strongest Boys, a new brand...
Posted by: Creativepool Editorial
No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...
Posted by: Benjamin Hiorns
Airbnb seeks to explain and show off its bed and breakfast sharing service to the world at large in a new global campaign created by TBWA/Singapore, which takes viewers on a train journey through a painstakingly crafted miniature world. The video...
Posted by: Creativepool Editorial
U2 frontman and enthusiastic philanthropist, Bono, has teamed up with a host of celebrity friends and well-wishers in a film highlighting the Ebola epidemic. The film was launched on Wednesday (November 19) alongside the Ebola Response Tracker on the...
Posted by: Benjamin Hiorns
Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...
Posted by: Creativepool Editorial
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...
Posted by: Mighty Giant
As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...
Posted by: Creativepool Editorial
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial
The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...
Posted by: Benjamin Hiorns
Artist Anish Kapoor has been legally forbidden from using a colour labelled as the “world's pinkest pink,” which is a reflective powdered pigment that repels light to create a powerful fluorescence. British artist Stuart Semple created the...
Posted by: Creativepool Editorial
Samsung and Cheil London have devised the “Gear S3 World Choir” event, which brings together 24 choirs from 24 different countries to perform every day of the festive season in Piccadilly Circus on the UK’s first biometric stage, which is...
Posted by: Creativepool Editorial
“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...
Posted by: Creativepool
As you can probably imagine, news from adland is scarce indeed at this time of year, so instead of looking forward, we're looking back just one more time here on the glory year that was 2015. Bestadsontv, the website that showcases the best in global...
Posted by: Creativepool Editorial
The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...
Posted by: Benjamin Hiorns
Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...
Posted by: Creativepool Editorial
The story of Protein World doesn’t start with the fact an advert like that was made, as they helpfully pointed out themselves on Twitter, there are loads of companies who are invested in body shaming and who participate in the culture of...
Posted by: Jade French