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Features

Ads that made history: Think Small

World War II is over. The western world is benefitting from an economic boom that is bound to last quite some years, and the effects of which we will still cherish and love many years ahead. Of the numerous societal innovations from those years, the...

Posted by: Antonino Lupo
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Leaders

The creative, fascinating and overlooked history of the lyric video

What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...

Posted by: Creativepool Editorial
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Leaders

Legends of Advertising: Sir Martin Sorrell

Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...

Posted by: Antonino Lupo
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Inspiration

The classy artistry of a talented photographer | #MemberSpotlight

Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...

Posted by: Creativepool Editorial
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Features

Ads that made history: 1984

Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...

Posted by: Antonino Lupo
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Leaders

How music and cinematic trailers enhance games brand identity

Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...

Posted by: Creativepool Editorial
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Leaders

The art of pitching in a pandemic

A year of remote working has forced many to re-channel their resources to the online environment - including the pitching progress. As pitching moved out of meeting rooms and into a virtual screen, agencies have found ways to perfect their approach...

Posted by: Creativepool Editorial
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Inspiration

We’re over the rainbow: It’s time to stop Pinkwashing

Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...

Posted by: House 337
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Industry

Daniel Ricciardo takes an Emotive sip of wine for St Hugo - #BehindTheIdea

How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Industry

The Reverse Selfie of Dove and Ogilvy – #BehindTheIdea

Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...

Posted by: Creativepool Editorial
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Industry

Looking back on Annual 2020

Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...

Posted by: Antonino Lupo
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Inspiration

Running a small animation studio through a pandemic - #CompanySpotlight

Young, cosy, born and developed through hardship and great creative passion - animation studio Kino Bino has just the perfect story of what is hopefully set to be a successful animation studio in the United Kingdom. Kino Bino was founded in 2019...

Posted by: Creativepool Editorial
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Inspiration

Oscar Pop! 2021’s Best Picture Nominees as Original Pop Art Posters

When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...

Posted by: Benjamin Hiorns
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Industry

A quirky TV spot for Toolstation - #BehindTheIdea

When Toolstation approached krow to review its brand positioning, they certainly weren't expecting to see the unexpected turned into a TV spot. According to research and insight from krow, nine times out of 10 something unexpected will happen when...

Posted by: Creativepool Editorial
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Leaders

Why 2021 must become the year of inclusive workplaces

Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...

Posted by: Creativepool Editorial
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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
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Features

Creating Sustainable Brands: a Feature with Friends of the Earth

We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...

Posted by: Antonino Lupo
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Inspiration

Living and breathing creative passion - #MemberSpotlight

Talented graphic designer Ralph Solly was one of the many redundancies caused by Covid-19 and its global impact on the creative industry. Like many graphic designers, Ralph did not give up on his passion, and instead decided to start his own...

Posted by: Creativepool Editorial
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Inspiration

Behind the life of a talented cartoonist - #MemberSpotlight

Clearly, being a cartoonist isn't for everyone. It requires mastery of a certain style, a flair and a very peculiar sense of humour. Simon Ellinas certainly has both. Born with a pen and pencil in his hands by his own admission, Simon has been...

Posted by: Creativepool Editorial
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Inspiration

From Bogotá to London with creativity and resilience - #MemberSpotlight

Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Photographer?

A guide to photography rates, with tips and advice from experienced professionals in the industry Telling entire stories with the power of one frame. Capturing emotions in a shot. This is the matter of which photographers are made; masters of...

Posted by: Antonino Lupo

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