Displaying 1 - 36 of 1163 results
The new OREO campaign "Trust the Twist”, created by LePub Amsterdam, injects playfulness into daily routines by integrating OREO's beloved twisting ritual. The press spiel declares: “In a world of serious decisions, why not embrace the...
Posted by: Creativepool Editorial
Digital trust. If there’s a hot topic in the world of tech, this is it. You can get a measure of its importance simply by looking at who is talking about it, and how. The first hits on Google are articles by the WEF and McKinsey. Callsign staged...
Posted by: Ant O'Neill
Comedians Stevie Martin and Lola-Rose Maxwell discuss how their experience of writing, performing, directing and editing their hit viral sketches influenced their recent success in creating authentic and genuinely funny comedy ads. Stevie (left)...
Posted by: Creativepool Editorial
Amid economic uncertainty, the advertising ecosystem is maintaining its resilience. With budgets continuing to grow, there is a sense of optimism that seems at odds with the economy at large. This positivity is not ill-founded. Many companies were...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
World mental health day has dawned on us once again and this year, things have never been bleaker for most of us. COVID might be in the rear-view mirror (for the most part) but with the war in Ukraine only getting more dangerous and catalysing even...
Posted by: Benjamin Hiorns
Jason Lane-Sellers, Director of Market Planning at LexisNexis Risk Solutions, explores how Gen Z’s overly trusting nature towards streaming sites could be a grand folly. Gen Z (16-24-year-olds) trust TV streaming companies more than they trust...
Posted by: Creativepool Editorial
Personalisation and privacy are two of the biggest buzzwords in conversations around customer experience right now. Personalisation allows brands to deliver differentiated and more meaningful experiences, but growing concerns over data privacy have...
Posted by: Creativepool Editorial
Co-founder and COO Alex Evans is brutally honest about this: the toughest challenge in leading Studio Blup to its current position was delegating and learning to let go. Alex has an exceptional energy and drive for creativity, one he was clearly...
Posted by: Creativepool Editorial
Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...
Posted by: Antonino Lupo
Independent creative agency, RPM, recently revealed fresh details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs...
Posted by: Creativepool Editorial
East London charity, Shoreditch Trust, and local content marketing agency, the tree, are finding new ways to engage young people in the area. They have developed a targeted creative workshop, encouraging young people to explore new ways to think...
Posted by: Creativepool Editorial
We may be a nation of dog lovers, but with a population of 8 million dogs in the UK, unwanted dog mess in public places is a huge issue. Dog fouling is seen as one of the biggest nuisances blighting public places in the UK. It's reported more than...
Posted by: Creativepool Editorial
According to new research conducted by the Brand Asset Valuator BAVlab consultancy from Y&R, Britons trust the EU more, and believe it is significantly more relevant, than their own Government. Y&R used their bespoke model to conduct a BAV Best...
Posted by: Creativepool Editorial
To celebrate its 40th Anniversary, The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been a part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of...
Posted by: Creativepool Editorial
National Trust, the independent charity which looks after places of historic interest or natural beauty for the benefit of the nation, has launched a new digital platform in partnership with DigitasLBi. The agency used their blended team of creative,...
Posted by: Creativepool Editorial
In their first piece of creative activity since they were appointed as it's strategic agency last year (after a fiercely competitive pitch), DigitasLBi has launched a nifty new app for the National Trust, the independent charity which looks after...
Posted by: Creativepool Editorial
Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...
Posted by: Creativepool
In 2013 we did some work with the Teenage Cancer Trust, running marathons, wearing silly outfits and raising funds where we could; but this year we’re taking on two new remote interns, Matt and Pete. Matt and Pete are currently undergoing...
Posted by: Bray Leino
Defining an era is always a tricky, and possibly flawed, business. The eighties were only a festival of wealth, champagne and yuppiedom for a privileged few; while the sixties cultural revolution and endless cool applied only to a narrow...
Posted by: Magnus Shaw
As a recruiter and a direct hirer, we have all seen a great CV, got excited, said things in our head such as “perfect!”, “oh brilliant, so and so is going to love them!” I already am banking my next pair of shoes and hoping to...
Posted by: Creativepool
Thompson Brand Partners - Mental Health at Work Brand partnership agency Thompson Brand Partners has created a new website to help employers and employees address mental health issues at work. Mental Health at Work was commissioned by charities...
Posted by: Creativepool Editorial
Blast - The Wellcome Trust The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...
Posted by: Creativepool Editorial
A new gallery is due to arrive in London in 2017, and aims to bridge the gap between art and science with the ambition of being an all-inclusive visitors’ space. The Science Gallery London project by King's College London is aimed at...
Posted by: Creativepool Editorial
A trail of 7 foot tall DNA-shaped sculptures is being scattered across London over the Summer to raise awareness and money for a new Cancer Research UK research centre. The campaign has been spearheaded by design consultancy SomeOne, who designed and...
Posted by: Creativepool Editorial
In an effort to draw attention to its new climate campaign against excessive carbon consumption, The Guardian has essentially covered its global homepage for 24 hours. The dark and dirty graphic that is seen covering the website and print publication...
Posted by: Creativepool Editorial
Ideas solve problems; but in marketing, having a breakthrough idea is only half the battle. The other half is understanding your audience - who they really are, what drives their decisions, and how to craft your messaging to truly resonate with them...
Posted by: Social Chain
Let me tell you about one of my personal heroes when it comes to marketing: Seth Godin. I’ve read most of his books, and they always unlocked a mystery to me why and how effective marketing works. It’s no secret that successful marketers learn...
Posted by: Marc Posch
Henrique Favery stands as a testament to the power of embracing the unknown. The Founder and Creative & Innovation Director at Buu Digital, Favery's journey into the industry began with a seemingly insurmountable challenge: creating an Augmented...
Posted by: Creativepool Editorial
Negotiating rates for creative work is a fine art that’s been complicated even further in recent years by AI. Securing fair compensation goes beyond just balancing the books though. It’s about recognising the worth of your craft and...
Posted by: Benjamin Hiorns
Welcome to our “Behind the Brand” series, where we delve into the stories behind the most compelling brand transformations. Today, we have the pleasure of speaking with David Thompson, the Creative Director at Turner Duckworth’s...
Posted by: Creativepool Editorial
In an era of saturated markets and heightened consumer expectations, brands are grappling with a conundrum that might surprise many: "blandification." This term, coined in FutureBrand's latest Consumer Index, captures a growing concern among...
Posted by: Benjamin Hiorns
Pride Month is a concept with its heart in the right place but there has been a spate of rainbow washing in recent years. Companies that have no right aligning themselves with the LGBTQ+ community have been falling over themselves annually for a...
Posted by: Benjamin Hiorns
Betfair, one of the world’s largest international online sports betting providers and part of the world’s biggest entertainment company, Flutter, has today launched a new bran positioning and brand platform developed with their creative...
Posted by: Creativepool Editorial
The UK’s highest rated meal delivery subscription, Lions Prep, recently unveiled a name change to “Frive”, together with a full rebrand. Created in partnership with London creative agency Among Equals, it’s part of a mission...
Posted by: Creativepool Editorial
Sexual harassment is a shared responsibility, not the burden of those who have been harassed. Whether it’s in an office, online, at a client meeting or at an industry event such Cannes, no one should have to work in an environment that allows...
Posted by: NABS