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Displaying 37 - 72 of 481 results

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Inspiration

Betfair celebrates trailblazing heritage #behindtheidea

Betfair, one of the world’s largest international online sports betting providers and part of the world’s biggest entertainment company, Flutter, has today launched a new bran positioning and brand platform developed with their creative...

Posted by: Creativepool Editorial
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Features

Spend more on booze | Why the secret to growth is in employee wellbeing

There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...

Posted by: Antonino Lupo
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Workshop

Are you being overworked?

Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a Photographer?

A guide to photography rates, with tips and advice from experienced professionals in the industry Telling entire stories with the power of one frame. Capturing emotions in a shot. This is the matter of which photographers are made; masters of...

Posted by: Antonino Lupo
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Leaders

It's pandemic day today. How are you?

How are you? A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...

Posted by: Paola Figueroa
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Leaders

Account Wins of the Week

Jones Knowles Ritchie - Dunkin’ Donuts Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Perfecting the IoT, 3D Printed Motorbikes & VR Porn at E3

Carlo Ratti's very personal IOT office The internet of things is one of those terms that gets bandied around a lot, but few people actually understand. Italian architect Carlo Ratti, is the exception to that rule. Ratti has designed a system for an...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...

Posted by: Benjamin Hiorns
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Leaders

Public Health England track our sugar intake with ingenious new app

A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Leaders

Love the world by loving yourself

OK, this is going to be an interesting one. I promise I'll attempt to steer clear of lazy innuendo, but I can't promise I'll be 100% successful, and there will be more than a few bad jokes. So be warned. The Wankband aims to turn masturbation (male...

Posted by: Benjamin Hiorns
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Leaders

Weighty issues. Did advertising make us fat?

One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...

Posted by: Magnus Shaw
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Leaders

Should celebrities be plugging advertisers in interviews?

The old adage asserts, 'Word of mouth is the best advertising'. And there's a lot of truth in that. When a satisfied customer recommends a product or service to a potential customer, a form of potent and cost-free advertising has taken place and it's...

Posted by: Magnus Shaw
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Industry

Influencer Fatigue Has Kicked in But Can They Be Saved? #FutureMonth

Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...

Posted by: Alex Hill
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Inspiration

On Rejections

I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...

Posted by: Stephan Bookas
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Features

A Brief History of Cancel Culture #HistoryMonth

Ah, cancel culture-a term that undoubtedly evokes spectacular eye rolls, heated debates down the pub, and, for some, a quiet nod of understanding. It’s a modern phenomenon that’s already been satirised to death but while the actual phrase...

Posted by: Benjamin Hiorns
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Industry

How to hire an Automotive Design Expert in 2024

Whether you are a car manufacturer, an aftermarket parts company, or a startup looking to innovate in the automotive space, finding the right automotive designer can significantly impact your project's success. This guide will walk you through the...

Posted by: Creativepool Editorial
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Inspiration

The Resurgence of Print: Why Tangible Media Still Matters #PurposeMonth

In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: April 2024

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Features

Creative Freedom vs Cultural Sensitivity: The England Kit Controversy

As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...

Posted by: Benjamin Hiorns

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