Displaying 1 - 36 of 9416 results
In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...
Posted by: Creativepool Editorial
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns
As a seasoned brand consultant and designer, I’ve always approached branding methodically, using design to visually embody a company's core message. But a few months ago, I discovered Generative AI, and it transformed my creative process. After...
Posted by: Marc Posch
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
Adland has always been naturally dynamic, it hasn’t really had a choice. It’s an industry that’s had to continually reinvent itself as it adapts not only to changes in technology but consumer behaviour and cultural norms. However,...
Posted by: Benjamin Hiorns
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool Editorial
Hiring a digital marketing manager is a crucial step for any business looking to strengthen its online presence, drive traffic, and increase sales. In today’s digital age, a competent digital marketing manager can be the key to unlocking your...
Posted by: Creativepool Editorial
I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...
Posted by: Stephan Bookas
Convincing someone that you’re right can feel like climbing Mount Everest in flip-flops. Have you ever given a completely logical explanation, only to be met with a blank stare or, worse, a wall of resistance? This challenge isn’t unique...
Posted by: Cris Hödar-Rasmussen
Even if you don’t technically know what a meme is, chances are you have a good dozen or so of them living rent-free in your brain right now. They are, in essence, pop culture templates that exist to spread opinions as relatable jokes and at a...
Posted by: Benjamin Hiorns
In this exclusive interview, we are joined by Joe Dickinson, Chief Music Officer and Co-Founder of WithFeeling, and Chris Atkins, Managing Director and Co-Founder of WithFeeling. These two visionaries have transformed their passion for sound into a...
Posted by: Creativepool Editorial
In our latest interview, we sit down with Paul Power, a Freelance Director based in Dublin, Ireland. Paul's path into the creative industry is as unique as his approach to filmmaking, shaped by a diverse background and a passion for...
Posted by: Creativepool Editorial
For any brand, identity is everything and while a part of that identity is always going to be decided by the public, a great deal of it is cultivated by a branding team who set out to guide the opinions of the population. However, not all rebranding...
Posted by: Benjamin Hiorns
In today’s fast-paced, media-driven world, maintaining a positive public image is more crucial than ever for any business. This is where a Public Relations (PR) manager comes in. Whether you're a startup aiming to make a mark or an established...
Posted by: Creativepool Editorial
As a beer drinker for most of my adult life, I’ve seen a decipherable shift in the culture. 20 years ago, craft beer was effectively non-existent and the only real alternative to your boilerplate lagers was either Guinness or flat, brown water....
Posted by: Benjamin Hiorns
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
For this year’s UK General Election, Channel 4 sought to create a campaign that would not only resonate with its audience but encourage people to get out and vote. Whether it worked or not is debatable, given the generally poor voter turnout...
Posted by: Creativepool Editorial
Nostalgia is an increasingly powerful tool in world that seems to be getting darker by the day. For advertisers, it offers a unique and compelling way to forge emotional connections with audiences and today, we’re lucky enough to hear from...
Posted by: Creativepool Editorial
In an era marked by rapid change and unprecedented challenges, LONDON Advertising stands as a beacon of resilience and creativity. Founded in Soho, London, in November 2008, just two weeks after the collapse of Lehman Brothers, the company faced the...
Posted by: Creativepool Editorial
If the recent global super-fame afforded “Hawk Tuah” girl Hailey Welch is any indication, viral success is a phenomenon that isn’t going anywhere anytime soon. It’s become a cornerstone not only of popular culture but of...
Posted by: Benjamin Hiorns
In today's digital age, animation has become a powerful tool for storytelling, marketing, and engagement. Whether you need an animator for a commercial, a game, an explainer video, or a creative project, finding the right professional is crucial for...
Posted by: Creativepool Editorial
Celebrated portrait photographer Tom Oldham has launched his latest project, ‘The Hopefuls,’ aimed at addressing the widespread political disillusionment among first-time voters in the UK. This powerful project aims to capture portraits...
Posted by: Creativepool Editorial
Ah, cancel culture-a term that undoubtedly evokes spectacular eye rolls, heated debates down the pub, and, for some, a quiet nod of understanding. It’s a modern phenomenon that’s already been satirised to death but while the actual phrase...
Posted by: Benjamin Hiorns
In the ever-evolving world of craft beer, Brooklyn Brewery has established itself as a dynamic and iconic brand. With nearly four decades of history and a portfolio of characterful sub-brands, the time had come to unify its brand identity globally....
Posted by: Creativepool Editorial
Sustainability is a contract, no one party is responsible. It’s a collaboration, a cooperative space, an industrial-commons. Truly sustainable brands and events might be a utopian future but right now the challenge is teaching all brands new...
Posted by: Seen Presents
What’s your most memorable burger? We’re guessing one stands out. And, through clever event design, you can make your events just as memorable for attendees as that burger is for you. However, when it comes to delivering event...
Posted by: Sleek Events
This week, we sat down with two talented service designers from global innovation company Designit, Mimi Fuentes and Linn Cowie-Sailer, to delve into their pivotal role in the impactful ‘Silence Hurts’ campaign. This initiative, a...
Posted by: Creativepool Editorial
The world of advertising has not always been seen as the (mostly) fair and inclusive industry it tries to be today. In fact, even today women only hold around 29% of leadership roles among the top ad agencies but that’s somewhat offset by the...
Posted by: Benjamin Hiorns
In this #MemberSpotlight, we are thrilled to introduce Vahakn Vorperian, a talented Creative Director whose journey into the creative industry is nothing short of inspiring. From aspiring animator to esteemed retouch artist, Vahakn’s story is a...
Posted by: Creativepool Editorial
There’s a tendency to look back over history and only remember the bad times. After all, if we don’t learn from our history, we’re doomed to repeat it, right? But surely there’s something to be said for remembering the good...
Posted by: Benjamin Hiorns
In today’s digital age, having a strong online presence is essential for businesses of all sizes. Whether you're a startup or an established enterprise, a well-designed website can significantly impact your brand's success. Hiring the right web...
Posted by: Creativepool Editorial
Few challenges are as exhilarating as revitalizing a legacy brand. David Thomson, Founder and Creative Director of The Space Creative, recently embarked on such a journey with Bart, a beloved purveyor of herbs and spices for over six decades. Tasked...
Posted by: Creativepool Editorial
The 2024 Cannes Lions Festival of Creativity has come and gone, leaving behind a whirlwind of discussions and insights that continue to reverberate through the advertising industry. This year's festival was dominated by conversations about AI,...
Posted by: Benjamin Hiorns
With the UK General Election just days away, it's hard to ignore the latest scramble by political parties to enlist influencers in their campaigns. New research from Billion Dollar Boy, a leading influencer agency, highlights that a quarter of UK...
Posted by: Benjamin Hiorns
When crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and...
Posted by: MLC (Magna Ludum Creatives)