Displaying 1 - 36 of 3539 results
If the recent global super-fame afforded “Hawk Tuah” girl Hailey Welch is any indication, viral success is a phenomenon that isn’t going anywhere anytime soon. It’s become a cornerstone not only of popular culture but of...
Posted by: Benjamin Hiorns
TikTok, the short-form video platform, has taken the world by storm, with users seeking fame and fortune through the power of viral content. Whether you're an individual looking to build a personal brand or a business aiming to reach new customers...
Posted by: outbloom
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
With London hosting more Taylor Swift Eras Tour shows than any other city in the world, bringing 700,000 people across eight dates at Wembley Stadium, and fans expected to boost the London economy by £300million, London-based wine start-up, Nice...
Posted by: Creativepool Editorial
When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...
Posted by: Kate Lewin
As part of its ongoing 'Unbelievable' campaign for Pepsi Max, AMV BBDO, OMD UK and Talon Outdoor recently took to the streets of London to surprise the locals with aliens, robots, tigers and more besides. PepsiCo rigged a London bus stop with...
Posted by: Benjamin Hiorns
‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...
Posted by: Creativepool
The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...
Posted by: Benjamin Hiorns
Just over a week ago, a two-minute film called 'Say No To Spec' was released onto the web and has become a viral sensation. Originally created for Strategy Magazine's Agency of the Year competition in Canada, the film calls into question the common...
Posted by: Magnus Shaw
We’ve all had fantasies about various ways of quitting our jobs. In fact, some of you out there may even have turned freelance because you just couldn’t take the permanent life any more - either because of your boss or the work itself....
Posted by: Ashley Morrison
If you’ve watched the video clip for This Is America as many times as we have you probably have a lot of ideas about the lyrics and visual representations throughout the 4-minute long video (and respect for the musical prowess of Donald Glover aka...
Posted by: Lobster
I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...
Posted by: Ashley Morrison
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues Creator Marketing should be in a league of its own. It wasn’t long ago that communicating to the advocates that...
Posted by: Amplify
Global video production marketplace Genero has been confirmed as a Facebook Marketing Partner in the Content Marketing specialty. Genero connects brands looking to scale their video production with a global creative community of 300,000+ production...
Posted by: Creativepool Editorial
According to Ofcom, we check our phones on average every 12-minutes and are bombarded daily with between 4,000 and 10,000 messages. Separate research shows we tap our phones 2,617 times and scroll through 362 feet of content a day. In many cases, we...
Posted by: Collider
Hiring a Marketing Director is a crucial step for any business looking to elevate its brand presence, drive sales, and execute comprehensive marketing strategies. The right Marketing Director can transform your company’s marketing efforts,...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
Hiring a digital marketing manager is a crucial step for any business looking to strengthen its online presence, drive traffic, and increase sales. In today’s digital age, a competent digital marketing manager can be the key to unlocking your...
Posted by: Creativepool Editorial
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...
Posted by: SMACK Agency
Fernando Amaral, VP of Marketing at Landbot and host of the Ungated Marketing Podcast, tackles how we are shifting to a moment-based marketing approach with the bi-directional experience, building the next generation of marketing. Fernando is a...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Marketing and advertising are two essential components of any successful business. However, while they are often used interchangeably, there are significant differences between the two terms in terms of application and intent. Here, I’ll be...
Posted by: Benjamin Hiorns
Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...
Posted by: Magnus Shaw
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, Washington Direct Mail explores some of the main...
Posted by: Creativepool Editorial
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...
Posted by: Taker | Maker
It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...
Posted by: Creativepool Editorial
Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...
Posted by: Creativepool
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
New Stance is a creative-first social and influencer marketing agency, specialising in the lifestyle, entertainment, and sports sectors that uses a strategic and data-led approach. This approach has resulted in highly successful campaigns for global...
Posted by: Creativepool Editorial
