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Leaders

Account Wins of the Week

BMB/Eulogy - Pride in London Pride in London has appointed BMB as its creative agency and PR agency Eulogy as its lead agency partner ahead of this year's main parade and festival in July. While BMB will be responsible for Pride’s creative...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Maccy D's to Gumtree's

Boxer - McDonald's Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Creativepool Editorial
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Alexa on Trial

It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...

Posted by: VCCP
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Leaders

Top 10 Account Wins of the Week

VCCP - Domino's Pizza Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process. VCCP will be working on its above-the-line business, but Incumbent Iris will continue to work on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires Of The Week

DigitasLBi Design Group Julian Baker has been appointed as senior designer at DigitasLBi Design Group. This global marketing and technology agency moves businesses into the digital age. By embracing change, they can merge creativity and tech...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Dalziel and Pow Former Household Design creative strategy director Paul West, has been named as strategy director at Dalziel and Pow, a role in which he will champion and nurture insights and creative strategy. The announcement forms part of an...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 New York Droga5 New York has announced that Ryan Barkan and Mike Ladman have joined the New York headquarters as Music Supervisors, two new roles at the agency. Barkan and Ladman will further develop Droga5’s music and audio...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BMB - Tapi BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...

Posted by: Creativepool Editorial
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Leaders

Does two mouths mean twice the flavour?

VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival. The festival, which is the largest of its kind in the world, was held earlier this month in the Spanish...

Posted by: Creativepool Editorial
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

The&Partnership - Secret Cinema The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

McCann CRAFT - eBay eBay, the leading marketplace, announces the appointment of CRAFT, the production arm of McCann Worldgroup, to its portfolio of agency partners in the EMEA region. CRAFT will be tasked with supporting eBay’s global...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Splendid Unlimited - Royal Holloway Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution's website experience to communicate its reputation as one of the UK's best universities. Royal Holloway is ranked...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Cadbury At an exciting time for the evolution of the Cadbury brand, and following a global review of agency relationships, the iconic chocolatier has appointed VCCP as its new global lead strategic and creative agency partner. Often referred...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Deutsch - Pandora Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BMF - ALDI Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...

Posted by: Creativepool Editorial
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Leaders

Is this your great-great-great-grandfather?

The past is a potentially dangerous place in advertising. If you go too far back everything is rife for parody, but if you don’t go back far enough, nostalgia can dilute your message. VCCP Sydney have opened a unique window to the past here,...

Posted by: Benjamin Hiorns
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Leaders

Nationwide get emotional and easyJet get technological

Despite having appointed VCCP to its creative account back in March, Nationwide have opted to keep their latest campaign in-house. The “On Your Side For Generations” campaign is built around a new 90 second TV ad, which will break during the...

Posted by: Creativepool Editorial
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Leaders

Watch Jean Claude Van Damme get 'Fripples'

When Jean Claude Van Damme took distressed denim to the dance-floor last year, a legend was born. This time round, it’s the audiences turn to bust a move. In the latest social activation campaign from Coors Light and VCCP, we see JCVD “Do...

Posted by: Creativepool Editorial
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Leaders

Hasta la vista. Meerkat.

Arnold “The Governator” Schwarzenegger has been making headlines in recent years with his decision to retire from politics to re-embark on the movie career with which he made his name. There's a new Terminator film on the horizon, which...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Creativepool Companies of 2013

2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...

Posted by: Creativepool
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial

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