Features
Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...
Posted by: Creativepool Editorial
Features
Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview.
He also outlines the importance of company culture, how his former bosses...
Posted by: Creativepool Editorial
Leaders
What do Kanye West and the Queen have in common? Well, by current marketing standards, quite a lot. Both of these cultural icons are wealthy and fall into a complex demographic category: high net worth individuals (HNWI).
While marketers tend to...
Posted by: Studio Black Tomato
Leaders
Marcel Sydney
Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
Leaders
Delete - Movember Foundation
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in...
Posted by: Creativepool Editorial
Leaders
R/GA - PwC (PricewaterhouseCoopers)/Guinness
R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...
Posted by: Creativepool Editorial
Leaders
Wieden+Kennedy - Bud Light
The Bud Light Party is Coming
American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...
Posted by: Benjamin Hiorns
Leaders
Publicis Worldwide
Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....
Posted by: Creativepool Editorial