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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Workshop

Design Portfolio Tips for Designers

Here's some industry advice on how to best showcase your creative potential in your design portfolio. Whether you're aiming at a creative role as a Graphic Designer with an advertising agency, or an Art working job for a blue chip client, we have...

Posted by: Creativepool
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Workshop

Job Description: Textile Designer.

Textile designers create designs for knitted, printed and woven textiles. These designs often feature repeating patterns. Job Description, salaries and benefits Textile designers create designs for knitted, printed and woven textiles. These designs...

Posted by: Creativepool
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Workshop

How to... Create a portfolio that best suits you.

Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...

Posted by: Creativepool
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Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
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Features

Why did Murdoch's Daily iPad 'newspaper' fail?

by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...

Posted by: Creativepool
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Features

Over promise, under deliver. How lazy clients kill campaigns.

by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...

Posted by: Creativepool
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Inspiration

Spotlight: Aindri Chakraborty

Website: aindri.com Creativepool: creativepool.com/aindri Facebook: www.facebook.com/aindri "I am an illustrator/designer/animator gathering experience in different sectors since 2006. My creative practice so far has covered education, television...

Posted by: Creativepool
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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Features

#Trends. Love to hate Damien Hirst.

by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...

Posted by: Creativepool
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Features

Speakers Corner: Alan Long - Proud to be Digital.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for indutry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want to...

Posted by: Creativepool
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Workshop

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

Posted by: Creativepool
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Workshop

Opinions - Help yourself. Is it ever okay to nick an idea?

by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...

Posted by: Creativepool
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Workshop

Opinions - The voice over artist

by John Fountain Successful voice-over talents often earn thousands in session fees and residuals, and more frequently than not, in less time than a half hour of work. Becoming a successful voice-over talent for television and radio commercials,...

Posted by: Creativepool
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Workshop

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool
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Inspiration

CP Loves... Genius of the mainstream. Tony Scott remembered.

by Magnus Shaw A little over a day ago, Tony Scott - the renowned film and advertisement director - jumped to his death from a bridge in Los Angeles. The details remain unclear but he may have been diagnosed with an inoperable brain tumour. Scott...

Posted by: Creativepool
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Inspiration

CP Loves... 007 - gadgets which are a bit 'mnyehhh'

by Ashley Morrison Ever since I was a child, I've been a massive James Bond fan. I still treasure the Aston Martin DB5 (with ejector seat action) I was given as a seven-year-old, I own a collector's box set of the films, I can name the composer to...

Posted by: Creativepool
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Inspiration

Trailblazers. Usain Bolt - the brand.

by Ashley Morrison Like the rest of the world, I'm very impressed by Usain Bolt. But not just for being the fastest man on the planet. I'm impressed because he has single-handedly turned himself into a perfect brand. A brand that is simple, clear,...

Posted by: Creativepool
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Workshop

Opinions - Doing bird. Should Twitter be policed?

by Magnus Shaw In the early hours of this morning Dorset police arrested a 17-year-old boy. It's alleged he sent a tweet to Olympic diver Tom Daly which read "You let your dad down I hope you know that." Daly had finished fourth in the Men's...

Posted by: Creativepool
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Workshop

Opinions - LOCOG: Lots Of Confusion Overshadows Games?

by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...

Posted by: Creativepool
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Workshop

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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Workshop

Opinions - Talk yourself up, if you dare

by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...

Posted by: Creativepool
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Inspiration

#Trends. Chindogu and other useless inventions.

by Jessica Hazel The Japanese are renowned for their position at the forefront of modern technology and invention along with their love of the absurd. In the 1980s amateur inventor Kenji Kawakami came up with the concept of Chindogu, a contemporary...

Posted by: Creativepool
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Inspiration

Trailblazers: The Dark Side of Barbie

by Ashley Morrison Barbie is one of the most famous dolls, and even personalities, in the world. Girls, boys, women and men we've all heard of her and we all know that she lives in a fantastic world of clothes for every occasion, convertible sports...

Posted by: Creativepool
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Workshop

Opinions - Carr trouble. Why bad news needn't be taxing.

by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...

Posted by: Creativepool
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Workshop

Opinions - Come on, mums, pull your finger out!

by Ashley Morrison Look, love, just get back in the kitchen where you belong. What on earth are you doing, straying away from the cooker? Leash too long? Oh, mind you, with the leash off, you might as well do the vacuuming when you've finished...

Posted by: Creativepool
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Inspiration

CP Loves... Easy Rider. The Raleigh Chopper

by Ashley Morrison The year is 1967 and Alan Oakley, head designer at Raleigh, is on a plane over the Atlantic. He's been sent by Raleigh to the USA for inspiration to help restore the company's fortunes. It was a good move. If anyone knows about...

Posted by: Creativepool
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Workshop

Opinions - What's your day rate?

by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...

Posted by: Creativepool
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Inspiration

Trailblazers

Natalie Nicklin Illustrator, Digital Illustrator, Creative "Natalie Nicklin is a London based illustrator and artist who utilizes a wide range of processes within her work; from found images and photography to modern digital techniques and...

Posted by: Creativepool
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Workshop

Opinions - Good old...hibu?

by Ashley Morrison Good old Yellow Pages. There was something rather comforting about those adverts, about the fact that good old Yellow Pages is not just there for that leaky roof. Or for the warm and fluffy things in life: the boy who bought his...

Posted by: Creativepool
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Workshop

Opinions - Online Logo Contests, the pros and cons.

by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...

Posted by: Creativepool
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Inspiration

CP Loves... Heads up. The best advertising headlines in the world?

by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...

Posted by: Creativepool
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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

Posted by: Creativepool

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