Leaders
DesignStudio - UEFA Champions League
DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an...
Posted by: Creativepool Editorial
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Turquoise - UEFA Europa League
In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
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Virgin Atlantic/Aviation American Gin - Announcement
Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin.
However, the...
Posted by: Creativepool
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Fable - Chen Nguyen
The Singapore-based consultancy Fable, has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China. Using elements inherent to the...
Posted by: Creativepool Editorial
Leaders
Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together.
Alec Mellor, marketing manager at the brand, offers insight into the...
Posted by: Creativepool Editorial
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Ragged Edge - Assembly
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...
Posted by: Creativepool Editorial
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Pentagram - Mills & Boon
Publishing house Mills & Boon has revealed a new visual identity, which has been designed by Pentagram partner Angus Hyland. The UK-based publisher was founded in 1908 and specialises in romance fiction, typically releasing...
Posted by: Creativepool Editorial
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The Gate London - Tomorrow's People
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
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The Leith Agency - Irn Bru Xtra
Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...
Posted by: Creativepool Editorial
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Engine - E.ON
This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
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Sell! Sell! - Racing Post
Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...
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Y&R - UEFA EURO 2020
As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will...
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Grey London - Lucozade Energy
Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
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Ragged Edge - Whirli
New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to...
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Pentagram - Leafs by Snoop
Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...
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Spring - East of England
Southwold-based studio Spring has designed a tourism brand and campaign for the East of England, which aims to highlight the region’s “exceptional cultural offering.” Look Sideways: East was originally...
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Publicis Conseil launch digital Renault F1 campaign
Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...
Posted by: Creativepool Editorial
Leaders
Grey London - Locozade Energy
Lucozade Energy is taking its “Energy Beats Everything” campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between...
Posted by: Creativepool Editorial