Leaders
VCCP - Cadbury Twirl
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional...
Posted by: Creativepool Editorial
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Curious Films - The Wilderness Society
Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
Leaders
Facebook confirms testing of downvote button
Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
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J. Walter Thompson London - HSBC
This wonderful new advert for HSBC from J. Walter Thompson London is exactly what we all need in the lead up to Brexit. The narrative, starring British actor-director Richard Ayoade, celebrates the positive benefits...
Posted by: Creativepool Editorial
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Anomaly - Dear Satan
Anomaly has teamed up with Adelphoi Music, 750mph and 7thfl to launch this brilliant Christmas film, featuring the enrapturing voice of Patrick Stewart. Hope is a little girl excited about Christmas and does what any little kid...
Posted by: Creativepool Editorial
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CHI & Partners - Godiva
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The...
Posted by: Creativepool Editorial
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MeringCarson - JetSuiteX
JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...
Posted by: Creativepool Editorial
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As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
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The Gate - Gay Times Magazine
The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
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Wieden+Kennedy - Nike
Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
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SomeOne - Wolverhampton Wanderers
Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
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TMW Unlimited - Simple
The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
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Thirst Craft - Cold Town Beer
There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...
Posted by: Creativepool Editorial
Leaders
The wearable device that tracks the performance of aspiring footballers
Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
Posted by: Creativepool Editorial
Leaders
Manning Gottlieb OMD - The UK Government
The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...
Posted by: Creativepool Editorial