Displaying 73 - 108 of 632 results
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool Editorial
“We have permanently suspended the account due to the risk of further incitement of violence.” Bang. Politically liberal users on Twitter surged by 24% as news broke of Trump’s permanent ban from the platform in January...
Posted by: Creativepool Editorial
European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...
Posted by: Creativepool Editorial
This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...
Posted by: Creativepool Editorial
Industry awards. Who needs them, right? Shows assembled by organisations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments and sometimes misconceptions which tend to undermine...
Posted by: Antonino Lupo
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...
Posted by: Antonino Lupo
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial
The best and most inspiring brands that made this 2020 more enjoyable. Thinking about the 12 months that just passed, I bet few actually realise how lucky we are to live in the era of brand purpose. With most brands now focused on making a...
Posted by: Antonino Lupo
10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
Posted by: Antonino Lupo
Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...
Posted by: Antonino Lupo
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...
Posted by: Ryan Watson
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...
Posted by: Creativepool Editorial
It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...
Posted by: Posterscope
Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...
Posted by: Creativepool Editorial
With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...
Posted by: Benjamin Hiorns
Is art advertising? Sometimes it can look like it. Equally, advertising can sometimes look like like art. Take the fascinating example of State Street’s “Fearless Girl”. Under cover of night, she was placed directly opposite...
Posted by: Patrick Collister
Sid Lee - The North Face The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next...
Posted by: Creativepool Editorial
Fitbit for your face Dubbed “Level,” these smart glasses from VSP contain a magnetometer, an accelerometer and a gyroscope. Compactly located inside the left temple, these technological features track your steps, calories burned,...
Posted by: Creativepool Editorial
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...
Posted by: Benjamin Hiorns
Anomaly - Dear Satan Anomaly has teamed up with Adelphoi Music, 750mph and 7thfl to launch this brilliant Christmas film, featuring the enrapturing voice of Patrick Stewart. Hope is a little girl excited about Christmas and does what any little kid...
Posted by: Creativepool Editorial
Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
Ready for a Halloween Makeover? Enter for a chance to win the Tapestry Treatment and a £75 Selfridges voucher We're offering the opportunity to have your image transformed this Halloween using the magic of post production! No dressing up or props...
Posted by: Tapestry
Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...
Posted by: Benjamin Hiorns
Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...
Posted by: Benjamin Hiorns
New iPhone likely to feature facial recognition and an all-screen design The next Apple iPhone will reportedly be unlocked using facial-recognition technology and will also feature a screen covering almost its entire front. A pre-release of firmware...
Posted by: Creativepool Editorial
I've yet to have a bad experience in an Airbnb. Granted I might just have been lucky, but then the vast majority of my friends have shared equally positive experiences, so maybe they really do have an excellent vetting process (for balance, if anyone...
Posted by: Benjamin Hiorns
I'm going to go out on a limb here and presume that at least 75% of the people reading this piece have an active Facebook account. Such is the all-encompassing ubiquity of the great social media titan, that it's not unrealistic of me to make this...
Posted by: Benjamin Hiorns
You really have to hand it to Elon Musk. In an era where our charismatic billionaires are either running the world or running it into the ground, he stands almost alone as a man with a genuine drive and ambition when it comes to the matter of...
Posted by: Benjamin Hiorns
When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....
Posted by: Benjamin Hiorns
UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...
Posted by: Benjamin Hiorns
In an explicitly bold move that might go down as one of the most worthy rebranding exercises in recent history, Grey London has temporarily renamed itself as Valenstein & Fatt (V&F). The agency was initially named for the colour of the wallpaper in...
Posted by: Creativepool Editorial
