Displaying 109 - 144 of 3668 results
ZDNET recently shared an article about exclamation points - specifically, why Apple doesn’t use them on their website. Although it’s a small detail, creative Chris Matyszczyk believes it’s significant. Matyszczyk begins by touching...
Posted by: Novagram
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...
Posted by: Ann Wixley
Three guys got lucky with a nomination for their startup; Fabrik at this year’s Webby Awards next to industry giants Squarespace and Adobe. This short guide explains how they got this far and why you should back the little guys. Help them...
Posted by: Fabrik
Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...
Posted by: Creativepool Editorial
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Impero - The Gin Hub The Gin Hub has appointed Impero to launch its newest product - Beefeater Pink. The campaign first launched in Spain (the world’s 2nd largest market for gin) and will roll out to 12 additional markets over the summer....
Posted by: Creativepool Editorial
It been a busy week at H+K and as we see our journey of change reflected in new type of work being won and completed, winning Cannes Lions outside PR category and hit the mid point of the Cannes Lions week, it is an interesting time to...
Posted by: Simon Shaw
As a self proclaimed 'festival veteran' I like to think I've seen it all. I've seen 50 Cent pelted to within an inch of his life with piss, I've seen grown men weep into their lukewarm lagers as Radiohead finally give in and play Creep after almost a...
Posted by: Benjamin Hiorns
When working on college essays, students have to meet tens of demands; they have to cover issues they may not like, they have to meet academic writing standards, they have to hand in their projects on time, and they have to deliver the key points so...
Posted by: Creativepool Partner
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...
Posted by: Creativepool Editorial
Funny how we always talk about how important it is to have a point of view. Something singular. Specific. Fixed. When in fact all of our thinking life is a duality. Of a restless, constant combination of two or many things. In this shiftlessness...
Posted by: Richard
Creative agency ico Design was recently tasked with bringing niche fragrance brand Commodity into the mainstream by amplifying a new core product philosophy to appeal to a global audience. It first started by addressing what the brand stood for,...
Posted by: Creativepool Editorial
In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...
Posted by: Creativepool Editorial
I have so many memories of the person I wanted to be when I finished my studies. Idealisations, that’s what they were. Some of those have come to life over time, others I’m still working on - but barely any of those has remained...
Posted by: Antonino Lupo
VCCP - Transport for London In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
Pentagram - Poetry Foundation A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...
Posted by: Creativepool Editorial
The 'personal cargo droid' that could replace your suitcase and walk your dog The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
Posted by: Benjamin Hiorns
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...
Posted by: Andy Bolter
Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...
Posted by: Creativepool
- View Gary's Creativepool profile ‘Always make a plan, starting with a pencil and paper no matter what you're working on you need a starting point' Describe your work in one sentence. A freelance front end developer with a passion for new...
Posted by: Creativepool
I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...
Posted by: Stephan Bookas
“So bad it’s good” is a line that’s been used to forgive woeful creative for eons now, but has it ever been applied to a popcorn bucket before? I’m referring, of course, to the viral popcorn bucket celebrating the launch...
Posted by: Benjamin Hiorns
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...
Posted by: Creativepool Editorial
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form