Displaying 1 - 36 of 7767 results
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Delightfully...
Posted by: Creativepool Editorial
Whilst the vast majority of industry leaders have been pretty damning about Brexit and what it means for the manufacturing industries in the UK, vacuum cleaner magnate Sir James Dyson has been bucking the trend since before the referendum result was...
Posted by: Creativepool Editorial
Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...
Posted by: Creativepool Editorial
As part of the European creative and business community, we at designjunction were disappointed by the UK’s recent decision to leave the European Union, but wish to reassure all our friends, partners and exhibitors around Europe that we remain...
Posted by: designjunction
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...
Posted by: Creativepool
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
If you're not familiar with the concept of 'life hacking', the basic principals relate to any activity or 'trick', which we use to make our lives run smoother, faster and with fewer complications. Skin care giants Nivea hope to “hack in”...
Posted by: Benjamin Hiorns
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
I’ve been married 21 years this year. That’s apparently celebrated via the gift of Brass things (which seems a bit mean). But it’s rare to see a design agency celebrate past paper (1 year) or cotton (2) or leather (kinky - but also...
Posted by: Simon Manchipp
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
For many agencies, January is a time of maximising budget spend for the first quarter, but it’s also when planning for the year ahead’s growth takes place in earnest. Smaller agencies often struggle with planning for growth, and a key...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
Posted by: Creativepool
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
It is not a secret that most retailers are having a hard time now. With the lockdown and the pandemic crippling their sales, some big names in the likes of Cath Kidston and John Lewis were forced to make scary announcements, and the ones who didn't...
Posted by: Creativepool Editorial
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns
Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike. According to Bridget Arik, Chief Operations...
Posted by: Creativepool Editorial
Cheil Worldwide are asking people to conquer their deepest fears with the help of virtual reality technology in the Samsung #BeFearless campaign, which focuses on the common fears of public speaking and heights. The campaign seeks to empower young...
Posted by: Creativepool Editorial
The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...
Posted by: Benjamin Hiorns
In the laptop market, competition is fierce. So many brands, designs and features - manufacturers are constantly looking for innovative ways to make their kit more attractive. Interestingly, none of them has ever released a machine emitting the...
Posted by: Magnus Shaw
Matthew Bushby, Head of Customer Success at Scibids UK, on why agencies should champion the ‘AI heroes’ within their business. Matthew argues that those who can act like a ‘dog with a bone’ and scale these internal obstacles...
Posted by: Creativepool Editorial
As far as musical equipment goes, Teenage Engineering are very much in a field of their own. Where competitors such as Behringer and Korg aim to cut costs wherever possible and deliver something affordable and practical, TE are all about that...
Posted by: Benjamin Hiorns
The Influencer Marketing Hub defines an influencer as ‘a person who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience’ on social...
Posted by: Creativepool Editorial
MEC Wavemaker has co-created a partnership with AOL Studios and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd, Victoria Pendleton and Denise Lewis, have been...
Posted by: Creativepool Editorial
As consumers stroll calmly into November, retailers are officially hitting the Christmas period. They're reaching the last leg of an 11-month long process that has involved passion, hope and money (on top of the blood, sweat and tears) to get...
Posted by: Creativepool Editorial
This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...
Posted by: Creativepool Editorial
News has emerged over the last couple of days that Apple has been accused of scanning the iPods of its users for music that wasn't purchased on iTunes and effectively forcing them to delete those files. Apple however, are claiming the move was purely...
Posted by: Benjamin Hiorns
Anheuser-Busch, the brand behind the ubiquitous American beer Budweiser, recently announced a partnership with the award-winning experiential marketing platform Gratafy. The partnership will enable the world's largest beer brand to connect with its...
Posted by: Benjamin Hiorns
To capitalise on this year's Easter buzz, VCCP have introduced a new mascot for supermarket brand Asda, in the shape of a (quite literally) 'funky chick' with a few rather audacious moves up his sleeves (or lack thereof). The latest iteration of the...
Posted by: Benjamin Hiorns
As the world grapples with high inflation and a cost-of-living crisis, it isn’t exactly surprising to see a major shift in the marketing strategies of the world’s biggest brands. A new Marketers Most Wanted report, which analyses the...
Posted by: Benjamin Hiorns
In 2016, Project Literacy’s Alphabet of Illiteracy campaign, created by FCB Inferno for Pearson, the world’s leading learning company and founding partner of Project Literacy, raised awareness of the shocking impact of illiteracy on the world as...
Posted by: Creativepool Editorial
A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...
Posted by: Creativepool Editorial
