Leaders
M&C Saatchi
M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...
Posted by: Creativepool Editorial
Leaders
CHI&Partners
Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
Leaders
Gravity Road - Sainsbury's
Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
Leaders
WCRS - Warburtons
Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - Godiva
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The...
Posted by: Creativepool Editorial
Leaders
Mindseye
MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...
Posted by: Creativepool Editorial
Leaders
BBC Creative - The Apprentice
With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - British Gas
On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Leaders
Never ones to miss a trick (or treat) when it comes to mining popular culture for opportunities when it comes to riding the cultural zeitgeist, agencies across the globe have spent the best parts of the last week creating 'spooktastic' campaigns,...
Posted by: Benjamin Hiorns
Leaders
Hasan & Partners - Valio
Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...
Posted by: Creativepool Editorial