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Leaders

Account Wins of the Week

Brothers & Sisters - Pearl & Dean Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl &...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Critical Mass Critical Mass, the global digital experience design agency, has hired Grant Owens as its Chief Strategy Officer. Owens, who is based in New York and was formerly the GVP Head of Planning at Razorfish North America, will lead the...

Posted by: Creativepool Editorial
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Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Creativepool Editorial
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Industry

Engaging new audiences with a modern royal rebrand

When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Firstborn - Jagermeister Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...

Posted by: Creativepool Editorial
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Features

The future of influencer marketing #YearInReview

Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...

Posted by: Benjamin Hiorns
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Industry

The past present and future glories of Shutterstock - #BehindTheBrand

Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...

Posted by: Creativepool
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Inspiration

Behind the Idea: Faking Royalty with loyalkaspar for CNN

Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...

Posted by: Creativepool Editorial
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Leaders

Account wins this week

Ford parks WPP, names BBDO Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP. Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...

Posted by: Creativepool Editorial
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Leaders

The top brands preparing us for the Royal Wedding

Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...

Posted by: Benjamin Hiorns
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Leaders

BAM Nuttall bring VR to the RHS Chelsea Flower Show

Industry leading civil engineering contractor BAM Nuttall, is partnering with the Royal Horticultural Society (RHS) to bring virtual reality to the Chelsea Flower Show (23rd-27th May) for the very first time this year, creating a virtual experience...

Posted by: Creativepool Editorial
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Leaders

Can you headbang to Taylor Swift?

TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8th of February 2015. Dubbed, “The Grammy Effect,”...

Posted by: Creativepool Editorial
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Leaders

It's official! The Queen has tweeted.

"It is a pleasure to open the Information Age exhibition today at the @sciencemuseum and I hope people will enjoy visiting. Elizabeth R." That's what it said, the first tweet from Her Majesty The Queen. Causing a great deal of fuss, it arrived on...

Posted by: Magnus Shaw
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Leaders

Former Leo Burnett leader touches down at Omelet

Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...

Posted by: Benjamin Hiorns
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Features

Belinda Hawkins

Creativepool profile: creativepool.co.uk/belindahawkins Vimeo: vimeo.com/belindahawkins "I've worked in Perth, Western Australia for over 6 years as an agency producer in television production and post-production. Perhaps my biggest achievement was...

Posted by: Creativepool
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Features

Star Wars, Marvel, and the Perils of Oversaturation #MediaMonth

If you’d have told me when I was 12 years old that there would come a time where I was sick of new Star Wars content I’d probably have laughed in your face, but here we are 26 years later. But how did we get here? A decade ago, it seemed...

Posted by: Benjamin Hiorns
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Features

Culture Wars: Why Brands Are Too Scared of Controversy #MediaMonth

In an increasingly polarised world where every rogue tweet could potentially ignite a minor culture war, brands are constantly walking on eggshells so who could blame them for taking the easy path? The desire to maintain a neutral stance in the face...

Posted by: Benjamin Hiorns
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Industry

Top Tips To Consider Before Hiring a 3D Animator in 2024

In the dynamic world of digital content creation, 3D animation has emerged as a powerful tool for storytelling, marketing, and brand building. Whether you're producing a feature film, a video game, or an advertisement, hiring the right 3D Animator...

Posted by: Creativepool Editorial
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Inspiration

Taking on Hostile Architecture to Fight for the Homeless #BehindTheIdea

In a world where architecture can be weaponized against the most vulnerable, Gary Fawcett, Executive Creative Director at TBWAMCR, and his team decided it was time to take a stand. What began as a passion project turned into a powerful campaign...

Posted by: Creativepool Editorial
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Features

How Brat became THE Brand of Summer ‘24

Thanks to Charli XCX, you have probably heard the word ‘brat’ this summer. It’s been almost impossible to use social media without hearing ‘360’ - or ‘365’. If you’ve spent any time with a Gen Z-er,...

Posted by: Novagram
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Features

Is the Continued Cultural Relevance of Oasis a Masterclass in Marketing?

As a man who came of age in the 90s, my social media feed yesterday was overwhelmed by the news that, after 15 years apart, Oasis would be reforming for a set of gigs next year. On a personal level, Oasis was always anathema to me. As a awkward kid,...

Posted by: Benjamin Hiorns
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Top Tips - How to Hire a Script Writer in 2024

Hiring a Script Writer can be a game-changing decision for your project. Whether you’re producing a film, TV show, online series, or even a corporate video, the script is the backbone of your production. A well-crafted script not only tells a...

Posted by: Creativepool Editorial
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Online Safety and Privacy Freelancers Need

A lot of people claim that being a freelancer equals freedom. And they're right. You have the option to work from anywhere in the world. Want to take a trip to Italy and not miss any of your work? No problem. Just bring your laptop with you. You are...

Posted by: Creativepool Partner

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