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What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...
Posted by: Creativepool
As a recruiter and a direct hirer, we have all seen a great CV, got excited, said things in our head such as “perfect!”, “oh brilliant, so and so is going to love them!” I already am banking my next pair of shoes and hoping to...
Posted by: Creativepool
What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...
Posted by: Creativepool
Last week, the flagship Fred Perry store at Spitalfields had all of its windows blacked out. Inside, Amy Winehouse was putting on an exclusive gig for a lucky few to mark the launch of the new line she has designed for the British fashion institution...
Posted by: Creativepool Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...
Posted by: Creativepool
The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...
Posted by: Creativepool
Alex has been working in advertising for over 25 years. Today he works on the Land Rover, Lloyds and Dell accounts for RKCR/Y&R. Not content with working in one of the best agencies around, he also spends much of his spare time stuck behind a tripod,...
Posted by: Creativepool
Supermarket Sarah A.K.A Sarah Bagner is a shop owner with a difference. She originally trained in graphic design and went on to work in corporate advertising for a few years but jacked it all in to run a vintage stall at Portobello Market which was...
Posted by: Creativepool
It's hard to believe I know, but the UK is not the be all and end all of creativity. If you're up for trying pastures new there are a few places worth heading for. Sure there's Australia, the US, New Zealand and Canada but frankly everyone goes...
Posted by: Creativepool Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...
Posted by: Creativepool
Last week a couple of friends and I went to Berlin for a short break on the cheap. Unfortunately for us our tight budgets and last minute booking meant we had to fly with Ryanair, in the past this hasn't been much of a problem but we were unprepared...
Posted by: Creativepool
There's nothing new about celebrities lending their name to a product in exchange for a fat wad of cash. Or, less frequently, because it's just out-and-out cool. James Bond will forever by synonymous with Aston Martin and Omega watches. There's even...
Posted by: Creativepool London Design Festival 2010 has been something of a triumph for writers collective 26. Not content with dreaming up one of the more unusual LDF events in 26 Treasures, they've also teamed up with IVCA film makers to create a series of 26 second...
Posted by: Creativepool When we were kids (assuming everyone is over 40, because it makes me feel better) we read the comics and grown ups went to the pictures. Sure, we queued for Star Wars and Jaws, but flat images of impossibly ripped blokes and pneumatic ladies in...
Posted by: Creativepool
Great ideas come from anywhere. This is the story of how one great idea was born, how it was cared for and nurtured and how it has grown into one of the highlights of the 2010 London Design Festival. The idea came to Rob Self-Pierson. Rob is a...
Posted by: Creativepool
On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...
Posted by: Creativepool
Knitting has had somewhat of a revival in recent years. Gone are the connotations of ugly Christmas jumpers, lovingly constructed by your great aunt Edna, nowadays its designer hand knits which take the catwalks by storm and models knit and purl...
Posted by: Creativepool If, like me, you are registered with a number of job sites, you will probably get a weekly or even daily glut of emails telling you that you really ought to think about taking some sort of training course. Be it a course in Dreamweaver, Flash or...
Posted by: Creativepool Matt is taking the plunge. He's a digital designer who is turning his back on the security of full time employment and going freelance. He knows this is a high-risk strategy. He knows it could all go pear shaped. But a few weeks in and he's finding...
Posted by: Creativepool
Andrew Finan is a UK entrepreneur who has worked with games most of his life. In the nineties he ran a series of international chess events in the USA, Russia, Germany, France, the UK and Spain. They culminated in the World Chess Championship Final...
Posted by: Creativepool I decided a few days ago that this week's blog instalment was going to be on the subject of Adam and Jane - the BT ad couple who seem to have captured the nation with the various fictional stages of their relationship over the past five years. As the...
Posted by: Creativepool
Wandering around a supermarket when it's not busy like at 8am on a Saturday morning makes one of life's necessary evils ever so slightly more pleasurable. Not much more, admittedly I'd rather be asleep, for one thing but ever so slightly. One thing...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I am the Creative Director of cScape What does that involve? Looking after the creative and UX needs of our clients. Meeting clients and presenting work. How did you get started in the...
Posted by: Creativepool
Legendary graphic designer Milton Glaser once said, 'Computers are to design as microwaves are to cooking.' Now while one or two designers might want to argue that point, is it possible that we rely on the computer too much these days? Are the core...
Posted by: Creativepool I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...
Posted by: Creativepool
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
BrewDog, a brewery with a difference, is the brainchild of 25-year old James Watt and his business partner and best mate Martin Dickie. Today it is Scotland's largest independently owned brewery producing about 120,000 bottles per month. But that...
Posted by: Creativepool
"When I was small I wanted to be a ballerina, or a painter, or a magician, or a trapeze artist. Now I am a photographer, which is kind of like being all of those things, only you get to fly more and don't have to worry as much about your figure." -...
Posted by: Creativepool
Sunday night often sees me sitting at my laptop trying to rustle up some inspiration for my weekly blog post. Sometimes inspiration comes easily - trying my luck (successfully) at getting an interview with Ben Eine last week was a no-brainer, given...
Posted by: Creativepool
Dear Creative Director, Adam Lowe and Daniel Needham are a junior creative team looking for full-time employment in a top agency. Hey, it could be yours! These guys won a D&AD New Blood Award last year and were commended by YCN in 2010. I don't...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
For someone who now has one of his pictures hanging on a wall in the White House, thanks to a much publicised Cameron/Obama gift exchange, Ben Eine appears remarkably unphased by being catapulted into the limelight '“ even though the mass media...
Posted by: Creativepool
Richard has won awards at D&AD, Creative Circle, British Television, Campaign Press, the Clios, Australian Award, the Aerials, UK Radio and Cannes. Today he is Head of Creative at HPS Group in Marlow, Bucks. Hi Richard, for an out of town agency...
Posted by: Creativepool
Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.' It's a...
Posted by: Creativepool
The Starbucks logo; something most of us absentmindedly encounter on a daily basis but have you ever stopped to peer at the mermaid logo which is emblazed across your morning latte? It's caused a fair amount of controversy since the brand launched in...
Posted by: Creativepool
I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...
Posted by: Creativepool