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Industry

Pool Party London 2016 was something special!

On the hottest day in September since 1911 - last night, Wednesday 14th September, Creativepool’s private Pool Party London kicked off in Shoreditch with partners Creative Translation, Visualise, Jelly London, Profiles Creative, MassiveMusic...

Posted by: Creativepool
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Industry

Pool Party London 2016 is officially announced!

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Industry

Save The Date! Pool Party London is coming...

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Inspiration

Focal Point: Beautifully simple at Studio Makgill

Hamish, Creative Director of Brighton based Studio Makgill, took time out to talk to us about recent projects for clients including Boxpark, Nike and The Lollipop Shop, that all fall under the studio’s ethos to make “beautifully simple...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

BBH Sport: The Lawn Tennis Association Go Hit It The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to...

Posted by: Benjamin Hiorns
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Leaders

D&AD and Leo Burnett are on the hunt for New Blood

D&AD, who recently hosted the first ever D&AD Festival at the Truman Brewery in east London, have now announced their intentions to mount a search in the big smoke for untapped creative talent. D&AD are on a mission to find it and deliver a fresh...

Posted by: Creativepool Editorial
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Leaders

D&AD 2016 Day Three: The Final Winners Roundup

After three days on intense deliberation, the 54th D&AD Judging Week has come to a close. 749 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit the official Pencil...

Posted by: Creativepool Editorial
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Leaders

D&AD Day One: First judging and the new Impact

One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been...

Posted by: Creativepool Editorial
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Industry

Creativepool discount for D&AD Festival 2016 tickets!

In April 2016 D&AD will be taking over Shoreditch in London for three days of creative excellence. D&AD Festival will host 150 speakers over four stages at The Old Truman Brewery, with events from morning to evening. You’ll immerse yourself in...

Posted by: D&AD
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Leaders

The Week in Branding

SomeOne create flowery identity for Hello Student SomeOne has created the new brand identity for a student accommodation service from Empiric Student Accommodation, which aims to provide accommodation and services for student living. The consultancy...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

Charli XCX turns GIFs into Graffiti for Pepsi Max

Fresh from a big win at the NME Awards, where she claimed “Best British Solo Artist,” British pop star Charli XCX has lent her creative flair to a one of a kind piece of “GIFiti” art after teaming up with Pepsi MAX Cherry and London based...

Posted by: Creativepool Editorial
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Leaders

Top Ten Account Wins of the Week

WCRS - First TransPennine Express First TransPennine Express, a UK train operating company which services the major cities of Northern England as well as Scotland, has just appointed WCRS as its creative agency following a competitive four-way pitch...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Maccy D's to Gumtree's

Boxer - McDonald's Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Having fun with Beach London

Beach London is something of a creative laboratory; combining an agency, a shop and an art gallery within four walls. We chatted with founder Charlie Hood about injecting colour, creating unforgettable experiences and most importantly; having...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will...

Posted by: Creativepool Editorial
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Leaders

Grey London celebrate the Great British Boozer for Greene King IPA

I've always loved the atmosphere of the good old fashioned British pub. It might have something to do with the fact my father worked for a brewery throughout my formative year, and it's almost certainly been exacerbated by my general indifference...

Posted by: Benjamin Hiorns
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Leaders

Tent & Super Brands London 2015

The 9th Edition of Tent and Super Brands London offered an insight into what is happening in the international design scene right now. From Super Brands to Tent London exhibitors showcased the highest standard of contemporary design and craft all...

Posted by: London Design Fair
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Leaders

KFC collaborates on first fashion collection with Katie Eary

To mark the launch of a new, more sophisticated and calorie conscious lunchtime menu item called the Ricebox, as well as London Fashion Week, KFC challenged British designer Katie Eary, to design a clothing collection in a lunch hour to reflect the...

Posted by: Creativepool Editorial
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Industry

Compelling country showcases & engaging installations at Tent London

Remaining in our iconic ex-industrial building at the Old Truman Brewery for the 9th year, Tent & Super Brands London will host over 440 diverse and inspiring independent designers, global brands and installations from 29 countries. Tent London 2015...

Posted by: London Design Fair
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Leaders

Top 5 Ads of the Week

Wieden+ Kennedy Portland bring back the Old Spice guys The “Old Spice Guy” spots for the titular aftershave by Wieden + Kennedy has been something of a cultural phenomenon, and with good reason; it's a bloody good idea, it's delightfully...

Posted by: Benjamin Hiorns
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Leaders

72andSunny break into beer biz with a delicious IPA

I am a proud, lifelong (well, adult life at least) beer fan. Admittedly more by design than by choice (my father used to work for a brewery), but I digress. Whether popping out for a wee tipple with a few mates after work or sitting down with my...

Posted by: Benjamin Hiorns
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Leaders

Etsy's Manmade: Celebrating men who make

This weekend, renowned online marketplace Etsy teamed up with Crafty Fox Market and Mr Wingate to create Manmade: a celebration of “men who make.” Mr Wingate, a self-proclaimed “maker” who designs and sell his own homeware...

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Leaders

Because everyone deserves to live Happily Ever After

Happy Ending, a small creative studio based in East London have been helping out a local charity called CoppaFeel! for a little while now. CoppaFeel!’s mission, to raise awareness of early detection of breast cancer, not only an honourable...

Posted by: Happy Ending Agency
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Leaders

Account Wins of the Week

Modus Operandi The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating...

Posted by: Creativepool Editorial
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Leaders

Grolsch are celebrating a BIG birthday

I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...

Posted by: Benjamin Hiorns
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Features

The London Marathon: Batman, blisters and PR campaigns

I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...

Posted by: Ashley Morrison
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Leaders

Kitcatt Nohr Reverts To It's Roots By Dropping The Digitas Baggage

Since it was bought by the French multinational 'Publicis Groupe' back in 2011, the Digitas name utilised by UK agency Kitcatt Nohr has been synonymous with helping brands create unique and daring advertising opportunities. However, the company now...

Posted by: Benjamin Hiorns
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Leaders

Create11 The right side of London

I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...

Posted by: Creativepool
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Leaders

Rufus Leonard wins gold at Transform Awards

Last night, we were celebrating after winning a Gold Award at Communicate magazine’s Transform Awards. We picked up a lovely gold butterfly trophy for our rebranding work with Bank of Scotland. After the initial decoupling from Halifax which...

Posted by: Rufus Leonard
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Features

5 minutes with... Simon Attwater, LBi London

When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...

Posted by: Creativepool
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Inspiration

CP Loves... Dan Hillier

by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...

Posted by: Creativepool
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Features

Rebranding in the Age of Digital Transformation #FutureMonth

There have been few rebrands in recent history as catastrophic as Twitter under Elon Musk. Now, it could be argued that no rebrand could survive the man’s toxic persona and baffling business decisions but surely that bizarre name change, and...

Posted by: Benjamin Hiorns
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Inspiration

Empowering North London to Ditch Single-Use Plastics #BehindTheIdea

In a world where sustainability campaigns often feel distant and impersonal, Anya Parakh, a Graphic Designer at Shape History, set out to change the narrative-literally. Tasked with inspiring North London residents to reduce their use of single-use...

Posted by: Creativepool Editorial

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