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Industry

Animated Dreams: Inside the Creative World Awesome Inc #CompanySpotlight

In this exclusive interview, we sit down with Ashley Kohler, the visionary Founder and Executive Producer of Awesome Inc, a dynamic production company based in Atlanta. Since its inception in 2006, Awesome Inc has evolved from a short-form commercial...

Posted by: Creativepool Editorial
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Inspiration

Advertising’s Role in Historic Social Movements #HistoryMonth

Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...

Posted by: Benjamin Hiorns
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Features

The Influence of Pop Culture on Advertising Trends #HistoryMonth

Pop culture has long been a driving force behind the evolution of advertising. You could say, in fact, that it’s like one hand washing the other. As societal trends shift and new cultural phenomena emerge, advertisers must adapt to remain...

Posted by: Benjamin Hiorns
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Inspiration

Merlin Entertainments Launches a Summer of Fun #BehindTheIdea

This month marks the launch of a landmark UK brand campaign by Merlin Entertainments, the global leader in branded entertainment destinations. Known for iconic attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, the lastminute.com...

Posted by: Creativepool Editorial
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Inspiration

Drawing Success with Surfshark Alexander Mikhaylov #MemberSpotlight

Alexander Mikhaylov, the Senior Illustrator at Surfshark, has an inspiring journey that began with school sketches and led to a successful career in illustration. Based in Vilnius, Lithuania, Mikhaylov's extensive portfolio includes work in icons,...

Posted by: Creativepool Editorial
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Workshop

Branding and Rebranding in the Family Legal Sector #CreativeCaseStudy

Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...

Posted by: Benjamin Hiorns
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Inspiration

Celebrating 20 years of Real Beauty #BehindTheIdea

Welcome to our exclusive interview with SOKO creatives Mariana Cordeiro, Head of Strategy & Data, and Nayara Lima, Creative Leader. We’ll be delving into the creation of a landmark campaign for Dove, commemorating the 20th anniversary of their...

Posted by: Creativepool Editorial
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Industry

Ultimate Guide to Hire the Perfect UI Designer in 2024

In today's digital age, having an exceptional user interface (UI) is crucial for the success of any online platform or application. A well-designed UI not only enhances the user experience (UX) but also contributes significantly to customer...

Posted by: Creativepool Editorial
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Workshop

How-to: Choosing a Graphic Designer for Your Business

In today’s world, where visual content is increasingly important, professional graphic design can be a crucial factor in your business's success. If you’re planning to update your brand identity or completely rethink your visual...

Posted by: Taker | Maker
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Inspiration

Sweet Revolution: Transforming Resugar's Brand Identity #BehindTheBrand

In the highly competitive sugar substitute market, rebranding can be a game-changer. We had the opportunity to sit down with Maor Ofek, Founder of SIDE ST, to discuss the recent rebranding of Resugar. SIDE ST was tasked with transforming...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on interior designer Rosanna Pappalardo

Rosanna Pappalardo, the Principal and Head Designer of RJP Design and Décor, has had an inspiring journey into the world of interior design. With a background in Administration and Finance, she took a bold step to pursue her passion for interior...

Posted by: Benjamin Hiorns
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Features

The Historical Role of AI in Adland #HistoryMonth

Advertising has always been at the forefront of technological innovation. From the advent of radio and television to the rise of the internet, each new medium has transformed how brands communicate with audiences. In recent years, artificial...

Posted by: Benjamin Hiorns
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Industry

Revolutionizing Creativity in APAC With SLAAAAASH #CompanySpotlight

In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...

Posted by: Creativepool Editorial
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Features

Why you need to consider more than just design when rebranding

By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...

Posted by: Warbox Creative Ltd.
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Features

The Impact of Global Events on Adland #HistoryMonth

Adland has always been naturally dynamic, it hasn’t really had a choice. It’s an industry that’s had to continually reinvent itself as it adapts not only to changes in technology but consumer behaviour and cultural norms. However,...

Posted by: Benjamin Hiorns
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Inspiration

A broader focus for the solar energy sector #BehindTheBrand

Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...

Posted by: Creativepool Editorial
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Leaders

Navigating Growth and Change with Kimi Gilbert #GettingToKnow

In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...

Posted by: Creativepool Editorial
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Industry

Tips on hiring a Digital Marketing Manager in 2024

Hiring a digital marketing manager is a crucial step for any business looking to strengthen its online presence, drive traffic, and increase sales. In today’s digital age, a competent digital marketing manager can be the key to unlocking your...

Posted by: Creativepool Editorial
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Inspiration

On Rejections

I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...

Posted by: Stephan Bookas
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Inspiration

How to Convince Me That You’re Right!

Convincing someone that you’re right can feel like climbing Mount Everest in flip-flops. Have you ever given a completely logical explanation, only to be met with a blank stare or, worse, a wall of resistance? This challenge isn’t unique...

Posted by: Cris Hödar-Rasmussen
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Inspiration

Soundwaves of Success: The Sonic Journey of WithFeeling #CompanySpotlight

In this exclusive interview, we are joined by Joe Dickinson, Chief Music Officer and Co-Founder of WithFeeling, and Chris Atkins, Managing Director and Co-Founder of WithFeeling. These two visionaries have transformed their passion for sound into a...

Posted by: Creativepool Editorial

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