Displaying 1 - 36 of 1386 results
As the Head of Design at Whitespace Creative, Ted Vesania identifies having reached an international client base as one of his greatest achievements, but we know that in truth there is much more he should be proud of. A simple look at his works...
Posted by: Creativepool Editorial
As installations go, A Room for London is about as unique an example as you'll ever find. A one-bedroom apartment in the shape of a boat, it's perched high on the roof of the Queen Elizabeth Hall on London's South Bank. Chosen from over 500 entries...
Posted by: Creativepool
Tell us a bit about you Wesley... I began working in the creative industry in 1998 after studying at Central Saint Martins and Goldsmiths. Early on I specialised in digital and was lucky enough to be in the right place at the right time to ride the...
Posted by: Reading Room
When we think of ads that made history, we usually focus on one particular aspect. We want to see the most expensive, the most effective, the one that made us all laugh or cry, maybe even the one who made us all wish we could start a class action on...
Posted by: Antonino Lupo
Output Group’s creative content studio Found has unveiled their first room-scale VR demo studio in Farringdon, built to help brands better understand the potential of virtual reality and to showcase the studio’s latest project, Vanishing...
Posted by: Creativepool Editorial
Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...
Posted by: Benjamin Hiorns
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...
Posted by: Creativepool Editorial
Dentsu Mitchell, which until recently operated as Mitchells, but was rebranded back in July when Dentsu Media launched in Australia, recently launched a social media control centre called “Fireside,” which is being touted as an industry...
Posted by: Creativepool Editorial
Iv'e been a semi-professional musician for over a decade now, but have yet to trash a hotel room, snort drugs from a stripper's behind or destroy a television in a fit of adrenaline fuelled madness. So basically, the movies lied to me. Of course,...
Posted by: Benjamin Hiorns
Live from the Interview Room Live from the Interview Room Media Partner: Creativepool
Posted by: Advertising Week
Creative agency, Free The Birds has developed a unique room fragrance to boost creativity. The fragrance is being launched as part of a campaign to raise awareness of the power of creativity and the challenges faced by the sector. All profits will be...
Posted by: Creativepool Editorial
The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...
Posted by: Creativepool Editorial
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Tequila-flavoured beer brand Desperados has created another experience around its ongoing house party theme, this time tackling the problem that most Spanish apartments are too small to host guests. The idea for the latest social experiment was...
Posted by: Creativepool Editorial
London Production Company We make commercials, documentaries and fashion content films for well-known brands such as Coca-Cola, Nike and Barclays. We love bringing the perfect team together, to nail a job for our clients and put their hard fought...
Posted by: Ivory
If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...
Posted by: Creativepool
It doesn't take an advertising campaign to convince me that beer is beautiful, but that doesn't mean I don't appreciate the effort here. Carlsberg isn't exactly my brand (I'm more of an ale man myself), but it's hard to argue against their creative...
Posted by: Benjamin Hiorns
British fashion label Ted Baker has famously shunned conventional advertising throughout its 26 year history. Indeed, Ted Baker remains one of the only brands to have been built into an international designer label without an international...
Posted by: Creativepool Editorial
Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...
Posted by: Creativepool Editorial
Pentagram - Mangasia The Barbican has opened a new exhibition exploring the history of Asian comics, featuring graphics and installations created by Pentagram. Mangasia: Wonderlands of Asian Comics is currently on tour at the Palazzo delle...
Posted by: Creativepool Editorial
Hands up male Creativepoolrs, who amongst you didn't receive a Lynx gift pack this Christmas from an acquaintance and/or elder family member? I'd imagine precious few of you are currently sat at your computers or phones with your hands aloft, not...
Posted by: Creativepool Editorial
Borne out of the radical new positioning that celebrates guys' individuality, Lynx is going one step further in their mission to empower young men to express who they truly are. The launch of the interactive “Find Your Magic” pop up shop...
Posted by: Creativepool Editorial
I stumbled upon the V&A Illustration Awards quite by accident. Although I've lived in London for a number of years, I'd never been to that museum, so I decided to pop along to get some inspiration for this week's blog. It's a deceptively large maze...
Posted by: Creativepool
This week, Dörte Spengler-Ahrens (chief creative office of Jung von Matt), Ted Royer, (CCO of Droga5 New York) and John Merrifield, (CCO of Google Asia-Pacific) were all announced as speakers at the London International Awards 2015 Creative...
Posted by: Creativepool Editorial
Wisp is the wearable sex toy alternative Wan Tseng, a graduate of the Royal College of Art graduate, has designed a series of erotic devices that provide a subtle, sensation-focused alternative to traditional, more 'full-on' sex toys. The Wisp...
Posted by: Creativepool Editorial
The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...
Posted by: SMACK Agency
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
South Africa celebrated Women’s Day earlier this month and to coincide with the event, men’s grooming brand Gillette paid tribute to the women who are raising a new generation of men in the country. Created by Grey Africa, a video shares...
Posted by: Creativepool Editorial
me&dave - Royal Mint Court me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
adam&eveDDB - Great Western Railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated...
Posted by: Creativepool Editorial
Glazier Design – Landmine Free 2025 Glazier Design has created the identity for Landmine Free 2025, a new initiative by mine clearance charities HALO Trust and MAG. Landmine Free 2025 will put pressure on governments – particularly those that...
Posted by: Creativepool Editorial
'The Lynx Effect' has always been a brilliant advertising slogan. Its simplicity has stuck with the brand for years and has helped the deodorants to become the highest selling male grooming product in the world. But the latest ploy by Lynx owners...
Posted by: Creativepool
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...
Posted by: Creativepool Editorial
Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...
Posted by: Creativepool Editorial
