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Leaders

AKQA nab the Queen's Award for Enterprise in Innovation

Yesterday, AKQA received perhaps the highest accolade that it's possible for a UK business to receive; The Queen's Award for Enterprise. AKQA, a digital company with over 1500 employees and offices across the world (in Europe, the Americas and Asia)...

Posted by: Benjamin Hiorns
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Leaders

Wieden + Kennedy take Weight Watchers account from McCann Erickson

Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...

Posted by: Benjamin Hiorns
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Leaders

TBWA\Raad Dubai names Rohan Young as Executive Creative Director

It has been revealed over the weekend that ad man Rohan Young is to take the role of executive creative director at TBWA\Raad Dubai. Young has been working on a freelance basis in Amsterdam for the past 12 months, as well as filling the creative...

Posted by: Benjamin Hiorns
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Leaders

Grey Group and the WWF raise endangered animal awareness using Snapchat

Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...

Posted by: Benjamin Hiorns
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Leaders

A word about Rehtom and Easter eggs.

Easter, eh? Not as big as Christmas, and yet more substantial than Pancake Day. Still, a very good time to slow down and kick back. Here's what you'll need: some high-quality family members or friends, and small amounts of chocolate crafted to look...

Posted by: Magnus Shaw
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Inspiration

Beyond Bling: Designing Premium For The Masses

In the years of consumer excess that dominated most of the 20th Century, a premium brand had to be exclusive, ostentatious and downright unaffordable for the average man in the street. The premium label was the reserved for the luxury goods and the...

Posted by: bluemarlin
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Leaders

M&C Saatchi reclaim NRMA account from Whybin/TBWA

M&C Saatchi has recently appointed to handle all creative services for NRMA Insurance, the biggest insurance creative account in the Australian market, which also includes their SGIC and SGIO brands. The agency won the deal (which is rumoured to be...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather launch Neo@Ogilvy in New Zealand

Yesterday, Ogilvy & Mather New Zealand released a new video, which officially announced the launch of Neo@Ogilvy, the agencies brand new digital division in Auckland. The cutting-edge agency (which is part of a global network that consists of over 40...

Posted by: Benjamin Hiorns
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Leaders

Publicis promote 'Guess the X-ray' competition for Gatwick Airport

On Monday, Gatwick Airport launched a social media contest called 'The X-ray Collection', which offered users the chance to guess products that had been photographed using the X-ray scanner at the London airport. The products scanned all come from...

Posted by: Benjamin Hiorns
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Inspiration

How to be right.

When it comes to the minutiae of modern life, I'm prone to getting things wrong. Go to the shop, come back with the wrong size batteries; turn up for an event on the wrong day; forget to put the clocks back - all that sort of thing, hopeless. But on...

Posted by: Magnus Shaw
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Leaders

BBDO win big at the inaugural Warc Prize awards

Warc, the global online advertising resource, recently announced the winners of the inaugural Warc Prize for Social Strategy. The prize is a search for social ideas (any strategy designed to generate 'earned media') that drive business results, and...

Posted by: Benjamin Hiorns
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Features

The London Marathon: Batman, blisters and PR campaigns

I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...

Posted by: Ashley Morrison
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Leaders

Fighting fires. Why that Vodafone ad is such a terrible mistake.

Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...

Posted by: Magnus Shaw
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Inspiration

Album covers located on Street View

The Guardian have been delving into the amazing world of Google Street View of late, and have been coming up with some clever uses for the world's most detailed map. Last month they placed famous artworks from around the world back in their original...

Posted by: Jessica Hazel
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Leaders

VCCP and Asda introduce the 'Asda Chick' for their Easter campaign

To capitalise on this year's Easter buzz, VCCP have introduced a new mascot for supermarket brand Asda, in the shape of a (quite literally) 'funky chick' with a few rather audacious moves up his sleeves (or lack thereof). The latest iteration of the...

Posted by: Benjamin Hiorns
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Leaders

AKQA call for entries in this year's Future Lions competition

AKQA is hosting the Future Lions competition for the ninth year in a row, in partnership with the Cannes Lions International Festival of Creativity. The competition (which counts Google amongst its partners) challenges young minds in the creative...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett help McDonald's to light up Londoners in Piccadilly Circus

Leo Burnett London have used the world famous Piccadilly Circus to give “Power to the people” in an ambitious new marketing stunt for McDonald's. The globally popular fast food brand is giving Londoners and tourists alike the chance to...

Posted by: Benjamin Hiorns
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Features

A Great British Design Classic: the telephone box

Yet another reality show came to an end last week, with Jermain Jackman being crowned king on The Voice. But these public competitions - from singing to cooking to interior designing to baking to skating - are nothing new. Did you know, for instance,...

Posted by: Ashley Morrison
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Leaders

Ogilvy & Mather replace iconic E-Trade baby with Kevin Spacey

Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....

Posted by: Benjamin Hiorns
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Leaders

RKCR/Y&R win Royal British Legion account and fight for Virgin Atlantic

It's been announced that Rainey Kelly Campbell Roalfe/Y&R, the full service integrated creative agency of choice for the Great Britain tourism board campaign, has won the account of yet another esteemed British institution. The agency won the brief...

Posted by: Benjamin Hiorns
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Leaders

Digital Innovation Agency of the Year 2013: SapientNitro

Published 18/12/2013 by Campaign Magazine In a year when the importance of crea­tivity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...

Posted by: Publicis Sapient
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Leaders

Are we failing all this technology?

When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...

Posted by: Magnus Shaw

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