Displaying 1 - 36 of 1066 results
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
Inspired by Mastercard and McDonald's in their respective sectors, Colgate saw a 'white space' in FMCG to tap into the realm of audio branding, and following their recent brand refresh, the time was right to start expanding the brand in this whole...
Posted by: Creativepool Editorial
This week, for our first company spotlight of 2024, we spoke to Simon Kringel, Co-founder of Scandinavian sonic branding agency, Unmute. How was your company born and where are you based? Me and my partner Daniel Schougaard was working in a company...
Posted by: Creativepool Editorial
One could say that Joe Belliotti is in love with the music industry. But even that alone would be a massive understatement. Joe breathes and lives music every day. He embraced it as a constant which has been part of his life since he joined the...
Posted by: Creativepool Editorial
Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...
Posted by: ifour
“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...
Posted by: Benjamin Hiorns
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...
Posted by: Better
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...
Posted by: Benjamin Hiorns
So, you are at work, and you feel like you don't fit in or don't subscribe to the so-called 'company culture'. Good for you. You shouldn't. A homogenous company culture is an identity killer, a thief to individuality and it should be avoided like...
Posted by: Creativepool Editorial
Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...
Posted by: Creativepool Editorial
This summer, San Francisco-based creative agency Partners in Crime worked with Freepik (previously Freepik Company) to evolve the name, logo, tone of voice, colour palette, typography, iconography for the image bank website. To learn more, we spoke...
Posted by: Creativepool Editorial
Online sports brand Wiggle is inspiring consumers to enjoy getting active with a dynamic new identity developed by Manchester creative agency LOVE. Already a much-loved retail platform among cycling enthusiasts, Wiggle picked up further momentum...
Posted by: Creativepool Editorial
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...
Posted by: Lark
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Plant-based pioneer, BOL Foods, recently unveiled a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning - “Bring On Life”. The...
Posted by: Creativepool Editorial
Iconic San Diego attraction Belmont Park, known for its historic wooden Giant Dipper rollercoaster, has unveiled a new brand positioning and identity that pays homage to its heritage and the vibrant culture of San Diego. Radiating the warmth of the...
Posted by: Creativepool Editorial
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
Run For The Hills is a creative design house specialising in interiors, branding and original art. The team is made up of experts in a number of sectors, from property to hospitality and boutique residential - and they decided to launch their very...
Posted by: Creativepool Editorial
Sport is the greatest equaliser. It unites people under a common purpose, leveling the field in activities where everybody is equal and everyone is pushing to succeed. With this in mind, venturethree partnered with Sports Direct to design a new...
Posted by: Creativepool Editorial
The latest ONS figures show GDP shrank by 9.9% in 2020, the biggest decline since 1709. While the statistics are shocking, they’re not wholly surprising given the scale and severity of the pandemic’s effect on the global economy. The...
Posted by: Creativepool
No matter how you put it, a library's a library. Right? Well, not to Silk Pearce, it isn't. The Colchester-based branding agency has a special interest in creating beautiful and colourful identities, so why not make Suffolk Libraries as colourful and...
Posted by: Creativepool Editorial
Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...
Posted by: Creativepool Editorial
Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...
Posted by: Creativepool Editorial
It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...
Posted by: Creativepool Editorial
Design studio Here Design has created the identity for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September, the exhibition celebrates 50 years of black creativity in Britain and beyond, and features...
Posted by: Creativepool Editorial
Banda - Ukraine Now A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived....
Posted by: Creativepool Editorial
Clover has launched its new brand identity and pack design, created by global brand consultancy BrandOpus. With intense price competition and reduced consumption contributing to a perfect storm of falling sales across the spreads category, one of the...
Posted by: Creativepool Editorial
Iv'e always been a Sega fanboy. Whilst all my friends were coveting their NES and SNES consoles, I was always the one with the Master System and the Mega Drive. However, being a Sega fan, and perhaps more pertinently, a Sonic the Hedgehog fan, has...
Posted by: Benjamin Hiorns