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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

Posted by: Benjamin Hiorns
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Industry

CS Mini Cannes - 19th July 2017

We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...

Posted by: Creative Social
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Leaders

Explosive D&AD 2017 creative from The Beautiful Meme

Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled this week - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work. This year, the iconic D&AD Pencils...

Posted by: Creativepool Editorial
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Leaders

Dispatch: A better world through creativity at Design Indaba Festival

A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...

Posted by: Kate Lewin
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Industry

Why the advertising industry needs to be more Punk

The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...

Posted by: Creative Social
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Leaders

The 2016 Cannes Lions campaign is here

The new in-house Cannes Lions campaign by Jack Morton Worldwide promotes the 2016 International Festival of Creativity by revealing how grateful it is for creative ideas. Called simply “Thank You Creativity,” the integrated campaign is...

Posted by: Creativepool Editorial
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Leaders

3 more CCO's announced for Creative LIAisons

This week, Dörte Spengler-Ahrens (chief creative office of Jung von Matt), Ted Royer, (CCO of Droga5 New York) and John Merrifield, (CCO of Google Asia-Pacific) were all announced as speakers at the London International Awards 2015 Creative...

Posted by: Creativepool Editorial
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The Awards Roundup

Pum Lefebure announced as speaker at Creative LIAisons Pum Lefebure, the co-founder and chief creative officer of Design Army, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program. Lefebure, who joins...

Posted by: Creativepool Editorial
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Leaders

A clashing of cultures & the future of collaboration in the media

The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...

Posted by: Creativepool Editorial
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Features

What Will Adland Look Like in 6 Months? #PredictionsMonth

The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...

Posted by: Benjamin Hiorns
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Leaders

Discussing sonic branding with the Global CMO of amp - #GettingToKnow

The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...

Posted by: Creativepool Editorial
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Inspiration

Open your ears – How brands can make sure they’re heard in 2020

It’s that time of year again when we start to cast off the shackles of what has been a rather turbulent year and look ahead at the beacon of hope that is the new year. In the first of our annual trend pieces for 2019, Michele Arnese, Global CEO...

Posted by: Creativepool Editorial
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Leaders

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Leaders

Ad trends 2019: Jeremy Harvey

Brave clients and bold campaigns are on Jeremy Harvey, creative partner at brand strategy and marketing agency Clarity’s wish list in 2019. He gives his predictions for the year ahead. What will be the biggest trends in 2019 in your field? I...

Posted by: Creativepool Editorial
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Leaders

MWC 15: the best of the rest

Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Creativepool Editorial
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Features

10 Brands Making Big Waves in 2024 #BrandMonth

In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...

Posted by: Benjamin Hiorns
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Inspiration

Overcoming the Paralysis Paradox

We are a society entrenched in pessimism, compounded by a lack of leadership and lack of trust. The future requires long-term goals and forward thinking. We need to aim forward and work backwards. This is what was proposed at the LS:N Future...

Posted by: LEAP
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Inspiration

UK Creative Festival 2022

As a special offer to our Creativepool followers we are offering the first 50 people that email us directly on [email protected] a discount code that reduces the full delagate pass from £450pp to £150pp. This years line up of speakers on...

Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
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Industry

Creative Stories... from Cannes

Back for our fifth consecutive year, ‘Creative Stories... from Cannes’ (previously Mini Cannes) hits London on the 18th July. This year we are super excited to be supported by the IPA and will be bringing you an inspiring selection of...

Posted by: Creative Social
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Leaders

The movers and shakers of Cannes Lions 2018

The French Riviera sets the backdrop for Cannes Lions, the global event that rewards those working in the creative industries. The big hitters from advertising, music, digital and film will flock to the 65th incarnation of the sought-after creative...

Posted by: Lobster
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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CS Presents...How to be brave 31st May

When was the last time you were truly brave? Putting out a piece of work that challenges the status quo and makes you slightly scared about the reaction. And how many campaigns beyond ‘Fearless Girl’ have you seen in the last 12 months that...

Posted by: Creative Social
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Industry

Will you be attending London's most creative Festival?

Now in its second year, D&AD Festival is the largest gathering of creative minds to take place in east London. Spanning three days, and five stages of talks, there’s no shortage of action either. Speakers come from all areas of the creative...

Posted by: D&AD
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Leaders

Advertising Week Europe and Gravity Road get RUDE for 2017

Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...

Posted by: Creativepool Editorial
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Industry

Skill up for 2017 with 4 key Creative Super Powers

We are ushering in the new year with our first CS Presents of 2017 and it’s all about Creative Super Powers… Do you remember what it was like to be a child. Go find a LEGO set and start to build off plan. Remember what it was like to be...

Posted by: Creative Social
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Leaders

Top 10 Ads of the Week

Space - Glenfiddich The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...

Posted by: Benjamin Hiorns
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Leaders

Brand & Deliver 'Refashion' Shakespeare for Selfridges windows with LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. The speakers appear as if being poured from a can of...

Posted by: Creativepool Editorial

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