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Leaders

Honeycomb announce French launch at Effie Awards in Paris

Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and...

Posted by: Creativepool Editorial
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...

Posted by: Creativepool Editorial
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Leaders

Launch of Foxtrot Papa marks a new approach to content marketing

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are...

Posted by: Creativepool Editorial
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Leaders

The Brandscape by Funding Circle is the ultimate branding brain buster

For those of us who love a good puzzle, but have grown tired of bog-standard brain teasers, a new puzzle from marketing lending platform Funding Circle could be the answer to our prayers. The puzzle takes the form of a boldly colourful collage, which...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Kodak to Carluccio's

Work-Order - Kodak Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Is Within VR the new Netflix?

It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - OXO OXO is returning to British TV screens this week with two heartwarming ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, which was made famous...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: UCL, Natwest and the London Design Biennale

Lambie-Nairn - University College London Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...

Posted by: Creativepool Editorial
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Leaders

South Korean creatives lampoon Kim Jong Un with fake LinkedIn profile

Whilst the concept behind North Korean dictator Kim Jong Un is genuinely terrifying; a real-life King Joffrey with a god complex born of indoctrinated power and a revolving cabal of yes men, the man himself is rife for parody. One of my favourite...

Posted by: Benjamin Hiorns
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Leaders

Grey London create the SmartMat for cheating partners

Whilst this might have been a controversial stance a few years ago, television has (in my opinion) long since overtaken cinema as the platform from which today's most exciting and forward-thinking creative minds are telling their visual stories. From...

Posted by: Benjamin Hiorns
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Leaders

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...

Posted by: Benjamin Hiorns
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Features

Inside The Mind of Ben Little, Co-Founder of Fearlessly Frank

What does it take to be a Founder of the next best tech company? Or the Director of a Fortune 500 Brand? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of...

Posted by: Alexandra Schott
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Leaders

Pizza Hut turn the pizza box into a playable DJ deck

There was a time when, once you'd consumed a pizza, you'd toss the box into the recycling bin and forget about. This is 2016 though, an age where such thoughts simply don't bare thinking about. A recent redesign of the Domino's Pizza box by Jones...

Posted by: Creativepool Editorial
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Leaders

Brand Case Studies: How Vinaya made wearable tech emotional

Vinaya is one-part design studio and one-part research lab, a brand cleverly positioned at the juncture between human experience and technology, interested in finding new ways to unite the two in a less absent-minded future. Kate Unsworth,...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

TMW Unlimited TMW Unlimited has poached SapientNitro Associate Creative director Jamie Coggans to work across its award-winning Unilever account. Coggans joins the agency in the same role and will be partnered with Jeff Bowerman, the Creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 New York Droga5 New York has announced that Ryan Barkan and Mike Ladman have joined the New York headquarters as Music Supervisors, two new roles at the agency. Barkan and Ladman will further develop Droga5’s music and audio...

Posted by: Creativepool Editorial
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Leaders

Pokémon Go Phenomenon: How advertisers and brands are getting involved

Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...

Posted by: Benjamin Hiorns

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